Making a (Multi) Million Dollar MedSpa

MINT Aesthetics

Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field!

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Episodes

Episode #43 - Quick Tips to Succeed this Summer
May 8 2024
Episode #43 - Quick Tips to Succeed this Summer
In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice. Events:Sweat 4k Giveaway$4k package giveaway with local gym and DJPrize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ setThe DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting. 863 people entered the giveaway—over 200 were totally new to AesthetiCare!Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B RelationshipsPromotions:Filler special in July and August of 2023During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)Galderma agreed to donate all free syringes for new clients$161K were generated between two locations with the specialResources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen BollingerLeverage Your Team:Consultation deal for existing clients30-minute follow up consultation with Visia for photo imagingCompare original photos, progress photos, and current photos to let the client see their progressDeal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-courseTraining: Take advantage of slow times to pull your team into training. Ask what they want to learn or need support with. Work on new devices/technology in preparation for the next laser seasonResources: Online E-courses, In-Person Training, Virtual Training, Group TrainingNOMINATE A CLINIC
Episode #42 - Are You Listening? with Erin Blackwell
May 1 2024
Episode #42 - Are You Listening? with Erin Blackwell
As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community. In today's discussion:Following the rules (or not)Getting people to talk about you and your clinicFinding your own value and confidenceFinding the best tools in your toolboxTransitioning to a laser focus as an aestheticianCompetition in the clinicGiving up some treatments to focus on what you want to doTreating different clients than your coworkersAdvice for a young providerThe importance of listeningManaging complicationsKnowing expectations and being honestTightening the skinPreventing and managing dermatitisReducing anxiety in the client experienceStacking treatments vs series of treatmentsBeing a mother in aestheticsSetting boundaries to preserve your longevity in aestheticsIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode:EnlightenU Erin Blackwell InstagramBBL E-courseHALO E-courseLaser Hair Removal E-courseVelez MasksRevision CMTScitonNOMINATE A CLINICAd links:Clinics To WatchVirtual Immersion SeminarTuesday TrainingsMINT Online E-courses
Episode #40 - Passionate Philanthropy with Your Business in Mind with Matt Taranto
Apr 10 2024
Episode #40 - Passionate Philanthropy with Your Business in Mind with Matt Taranto
Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement. In today's discussion:Being visible in your communityParticipating in silent auctionsConnecting with causes you feel passionate aboutManaging requests for philanthropic participationFinding support in virtual trainingClient parties vs Girls Night OutCreating an entertaining presentationFocusing on conditions treatedCreating an army of marketersIncorporating your team into after-hour eventsThe value of participating in community eventsProviders To Watch:CONGRATULATIONS, CHARLOTTE SIMS!Read her Providers To Watch article Visit their website Follow on Instagram If you know a clinic or provider doing amazing things, nominate them here.Links from the episode:Events: Big, Small, & VirtualAesthetiCareAesthetiCare: Donations PageVirtual TrainingBig Brothers Big Sisters of Greater Kansas CityThe Rose Brooks FoundationNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-coursesVirtual Immersion Seminar
Episode #39 - Expert Exchange: Get to Know Matt Taranto with Dr. Jay Burns
Apr 3 2024
Episode #39 - Expert Exchange: Get to Know Matt Taranto with Dr. Jay Burns
We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!  The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment. Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.In today's discussion:Learn all you can learn from expertsDoctors as businessmen/womenStarting AesthetiCareDeveloping a work ethicTrial and error and other nontraditional marketingThe importance of getting in front of clientsCreating an irresistible offerOnline e-courses at MINTHiring not for your strengths but your weaknessesThe value and impact of a clinic managerClinics To Watch:CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!Read her Providers To Watch articleVisit their websiteFollow on InstagramIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode:Expert ExchangeSliding Doors MovieAesthetiCare 411 CourseMarketing CourseOnline E-coursesResurrect Skin MDThe Customer Comes SecondAesthetiCare MedspaNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-coursesTuesday Training
Episode #37 - Moving Beyond Insurance-Based Treatments with Dr. Heather Furnas & Dr. Paco Canales
Mar 20 2024
Episode #37 - Moving Beyond Insurance-Based Treatments with Dr. Heather Furnas & Dr. Paco Canales
Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.In today's discussion:Experience in reconstructive surgeryMoving to the west coast and transitioning to aestheticsThe love story of Heather & PacoShifting from reconstructive surgery to aestheticsCreating the client experience through customer serviceWriting an outstanding  job description to attract the best candidatesImproved efficacy & safety of new treatmentsThe benefits and practical uses of weight-loss shotsImportance of marketing and websitesGetting review without getting uncomfortableThe Skintuition PodcastUnderstanding the business of your businessDrawbacks of transactional mindsets in a medspaAI and it’s growing impactsMaintaining a spousal partnership while working togetherLinks in this episode:BBL Photo RejuvenationHALO Fractional LaserSkintuition PodcastThe Business of Plastic Surgery (Publisher or Amazon)Allegro MedspaPlastic Surgery AssociatesNOMINATE FOR CLINICS TO WATCHAd Links:Clinics to WatchMINT Online E-coursesTuesday TrainingVirtual ImmersionManagement & Marketing Training
Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger
Feb 28 2024
Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger
Injectables are booming in aesthetics, presenting major opportunity for professionals in the industry. In this insightful recorded conversation adapted from the opening session of our Virtual Immersion Seminar in October 2023, AesthetiCare Managing Partner, Matt Taranto, chats with the clinic's leading injector, Noreen Bollinger. We wanted to bring you this information to offer an in-depth exploration of strategies to capitalizing on the growing demand for injectables.Together, Matt and Noreen share insights on achieving optimal results for clients and provide practical tips for expanding your portfolio and fostering business growth. Whether you're an owner, manager, or injector, this podcast episode is a must-listen for those aiming to thrive in the dynamic landscape of aesthetic injectables.In today's discussion:• Background in pediatrics• The demand of neurotoxins vs fillers• Roadblocks to filler• Training of injectables & going off label• Updating your injection technique• Filling to true correction• Building your portfolio• Impact of photography in injectables• Injectable pricing• Handling complications• Combining injectables & lasers• Manage your own aesthetic• Developing relationships with repsLinks from the episode:• Advanced Injectables Group Training• Book Injectables Training• Neurotoxin E-course• Dermal Filler E-courseNOMINATE SOMEONE FOR CLINICS TO WATCHAd links:Management & Marketing Group TrainingClinics to WatchVirtual Immersion SeminarMINT Online E-courses
Episode #32 - Owning Your Purpose and Being Brave Through Vulnerability
Feb 14 2024
Episode #32 - Owning Your Purpose and Being Brave Through Vulnerability
WE’RE BACK AND BETTER THAN EVER! Season 5 of the Making A (Multi) Million Dollar Medspa Podcast launches with a solo chat with your host, Kathy Taranto. In this vulnerable episode, Kathy shares her story and how it has influenced her purpose and the path to where she is today. Through taking inventory of your own goals and purpose, Kathy believes you can more effectively look into 2024 with focus and give the people in your life a more joyful, peaceful version of yourself. Kathy talks about her aesthetics training company, MINT Aesthetics. From its inception to today, she will share where her path converged with husband, Matt Taranto giving birth to the companies you know today: AesthetiCare Medspa and MINT Aesthetics. It’s the perfect kick off for a new season. Welcome back, listeners! We’ve missed you!In today's discussion:Setting your purposeBuilding an ideal culture"Aha" momentsReframing the negative and shifting your perspectiveGoals for 2024History of MINTYour MINT teamGroup Training with MINTClinics To Watch:CONGRATULATIONS, COACHLIGHT WEST DES MOINES!Read their Clinics To Watch articleVisit their websiteFollow on InstagramIf you know a clinic or provider doing amazing things, nominate them here. Links from this Episode:Atomic Habits by James ClearThe Customer Comes Second by Hal Rosenbluth and Diane McFerrin PetersDate with Destiny event by Tony RobbinsMINT Aesthetics Group TrainingsAd Links:Learn More about Tuesday Trainings for MINT SubscribersStay Connected:Making A (Multi) Million Dollar Medspa Podcast WebsiteMINT Aesthetics WebsiteMINT Aesthetics Instagram
Episode #31 - Get to Know Dr. Molly Austin
Nov 8 2023
Episode #31 - Get to Know Dr. Molly Austin
Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!On this insightful episode, it's a family affair! We welcome Dr. Molly Austin, an accomplished dermatologist and the daughter of Dr. Jay Burns. Dr. Austin shares her journey into the medical field from her early days in dermatology to her experience in building her own clinic and incorporating aesthetics technology. The two discuss critical pieces of beginning a new practice, navigating new technology opportunities, and what she would change if she did it all again. All the while, listeners get a peek into the dynamic between a father and daughter both pursuing excellence in medicine and aesthetics.  Don't miss out on Dr. Austin's incredible episode!SUBMIT QUESTION FOR GUESTSDiscussion topics in this episode:Key opinion leaders in aestheticsNavigating a private equity saleStarting your own practiceInfluential people in life & workA career in dermatologyWalking the line between dermatology & aestheticsDemand for & purchasing new technology7/47 study and retaining customersGetting feedback from clientsHardest things about running a clinicRelationship between father/daughter in medicineResources from this EpisodeMINT Online E-coursesAdvanced AestheticsLaser Hair RemovalBBL Photo RejuvenationMarketingMOXI Fractional LaserHALO Fractional LaserAd LinksManagement & Marketing Training EventSubmit A Question for Podcast GuestsPURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOStay ConnectedDr. Molly AustinInstagramInstagramWebsiteDr. Jay BurnsInstagramWebsiteMINT AestheticsInstagramWebsite
Episode #30 - Get to Know Dr. Jason Pozner
Nov 1 2023
Episode #30 - Get to Know Dr. Jason Pozner
Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!In this episode, Dr. Burns is joined by esteemed guest, Dr. Jason Pozner an accomplished practitioner in plastic surgery and medical aesthetics. The two discuss Dr. Pozner's path to plastics including his experience in a range of surgical areas including general and microsurgery. They converse on the significance of stackable treatments, staying updated with technology, and share their experiences in addressing melasma with innovative methods. Dr. Pozner's blend of medical wisdom, passion for new technology, and lively hobbies make for a great episode. Stay tuned until the end of the episode for a chatty surprise guest! SUBMIT QUESTIONS FOR GUESTSDiscussion topics in this episode:Family and upbringingWorking in general surgery, plastic surgery, and microsurgeryGreatest impacts in life and careerExercise, hormones, & brain functionClinic staffingThe importance of looking into all technologyMelasma: it's difficulties and how to treatQuick recoveries with better resultsFavorite moviesResetting in hobbies and interestsResources from this episode: MINT Online E-coursesAdvanced Laser ResurfacingMicroLaserPeelBBL Photo RejuvenationMOXI Fractional LaserHALO Fractional LaserAd Links: Management & Marketing Training EventSubmit A Question for Podcast GuestsPURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOSTAY CONNECTEDDr. Jason PoznerWebsiteInstagramDr. Jay BurnsWebsiteInstagram
Episode #28: Get to Know Dr. Burns
Oct 18 2023
Episode #28: Get to Know Dr. Burns
Welcome to A Dr. Burns Series of the Making A Multi Million Dollar Medspa Podcast! We are confident that you will love this series and the collision of personal and professional. These guests are paving the way for aesthetics professionals to grow in their careers. By sharing their insights, we hope you feel empowered to take the next steps in your practice, adapt your settings, and improve treatment results.In this episode, Dr. Jay Burns joins the podcast to kick off his A Dr. Burns Series. Dr. Burns and Kathy Taranto discuss the latest aesthetic treatments, their favorite technologies, and the importance of client comfort. The conversation highlights combo treatments, positive culture in the workplace, and shares insights on building a successful practice. Dr. Burns also shares the revolutionizing effects of a recent read: Building A StoryBrand by Donald Miller. Join us for a deep dive into the world of aesthetics and practice success with one of the industry’s most skilled and experienced professionals.SUBMIT QUESTION FOR GUESTSDiscussion topics in this episode:Amazing Moxi resultsFavorite projectsStacking treatments/combination therapyKeeping clients comfortable with GeniusCultural/management tips & ideasThe importance of creating amazing work cultureImplementing change in an officeStoryBrand & its key pointsKey to finding a successful managerCutting out what isn’t importantTreatments we loveResources from this Episode:MINT Online E-coursesBuilding A StoryBrand by Donald MillerCosmetic Physician PartnersCoolSculptingAdvanced Laser ResurfacingBBL Photo RejuvenationINTRAcel: RF MicroneedlingMOXI Fractional LaserAd Links:PURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOManagement & Marketing Training EventStay Connected with Dr. BurnsResurrect Skin MDInstagramWebsite