Episode #39 - Expert Exchange: Get to Know Matt Taranto with Dr. Jay Burns

Making a (Multi) Million Dollar MedSpa

Apr 3 2024 • 54 mins

We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!

The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment.

Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.


In today's discussion:

  • Learn all you can learn from experts
  • Doctors as businessmen/women
  • Starting AesthetiCare
  • Developing a work ethic
  • Trial and error and other nontraditional marketing
  • The importance of getting in front of clients
  • Creating an irresistible offer
  • Online e-courses at MINT
  • Hiring not for your strengths but your weaknesses
  • The value and impact of a clinic manager


Clinics To Watch:
CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
Expert Exchange
Sliding Doors Movie
AesthetiCare 411 Course
Marketing Course
Online E-courses
Resurrect Skin MD
The Customer Comes Second
AesthetiCare Medspa

NOMINATE A CLINIC

Ad links:
Clinics To Watch
MINT Online E-courses
Tuesday Training