In this episode, host Rob Sobhani issues a challenge to leaders of corporations: Seize the moment and take a stand to help the suffering people of Ukraine. Rob offers to bet $1,000 with anyone listening to the episode that if a major American or European brand adopts the Sparo plug-in and helps Ukrainians, it will help the bottom line of that merchant. Sparo is collaborating with Microsoft to realize its vision of uniting the world around philanthropy.