Making of a Brand: Brand is Everything, Everything is Brand

Apr 20 2022 • 33 mins

In the episode “Making of a Brand: Brand is Everything, Everything is Brand”, Brandi Starr was joined by Russ Somers, CMO of Lytho. Russ has led marketing for B2B companies including TrustRadius, TrendKite (acquired by Cision), and Invodo (acquired by Industrial Color Labs). Russ is focused on helping power the creative and marketing teams that power major brands, and on having an awesome time while doing so.

In this episode, Russ shares his insight on the journey of rebranding. Having taken Lytho through a renaming and rebranding the entire company (which included a merging of two companies) in a short, 90-day span.

Through specific examples and broader concepts, Russ provides guidance and his expertise on rebranding from infancy through to project completion, how CMOs need to be at the center of the rebrand, from concept to execution, to foster communication and collaboration with stakeholders as a path to success of the rebrand.

This insightful conversation on how to successfully execute a rebrand and Russ’s four key points to approaching any rebrand should not be missed!