PODCAST

Revenue Rehab

Tegrita

For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams. Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers. Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.

Start Here
Finding Your Tribe: The Importance of Community for Personal Growth
6d ago
Finding Your Tribe: The Importance of Community for Personal Growth
This week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Tribe - The Importance of Community for Personal Growth. Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led Founder of MO Pros? Matt Heinz has 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Hi career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Mike Rizzo is also the founder of MarketingOps.com and with his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month and he is also the co-host of the podcast called Ops Cast by MO Pros. Listen in to Brandi, Matt and Mike discuss the hows and whys of Community for CMOs and marketers and the importance of Finding Your Tribe. Links: Get in touch with Matt Heinz On LinkedinOn TwitterGet in on the conversation with the Sales Pipeline Radio podcast hosted by Matt Get in touch with Mike Rizzo On LinkedinOn TwitterInstagramJoin the Mo Pros CommunityGet in on the conversation with the MarketingOps PodcastMore info on the Marketing Pros website Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
Finding Your Tribe: The Importance of Community for Personal Growth
6d ago
Finding Your Tribe: The Importance of Community for Personal Growth
This week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Tribe - The Importance of Community for Personal Growth. Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led Founder of MO Pros? Matt Heinz has 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Hi career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Mike Rizzo is also the founder of MarketingOps.com and with his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month and he is also the co-host of the podcast called Ops Cast by MO Pros. Listen in to Brandi, Matt and Mike discuss the hows and whys of Community for CMOs and marketers and the importance of Finding Your Tribe. Links: Get in touch with Matt Heinz On LinkedinOn TwitterGet in on the conversation with the Sales Pipeline Radio podcast hosted by Matt Get in touch with Mike Rizzo On LinkedinOn TwitterInstagramJoin the Mo Pros CommunityGet in on the conversation with the MarketingOps PodcastMore info on the Marketing Pros website Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
Customer Advocacy: The Key to Winning at NetNew and Retention
Jun 8 2022
Customer Advocacy: The Key to Winning at NetNew and Retention
In the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes with more than 17 years of hands-on experience. His accolades to date include orchestrating marketing programs and customer success initiatives for generating win-win outcomes for B2B and B2C environments. In this episode, Adrian discusses the importance of customer advocacy; the necessity of putting the customer first, and allowing the end customer and their experience to guide marketing - particularly within B2B environments. Emphasizing the need to invest time and energy into converting customers to loyal brand advocates, Adrian believes in a holistic approach when it comes to this journey. According to Adrian, successful customer advocacy starts with literacy on what it takes to create a customer, and an advocate. He also discusses the need to define successful brand advocacy; and the necessary metrics that need to be tracked to achieve results. Jam-packed with advice around the customer advocacy journey, creating brand advocates, and measuring activity for marketing success, you won’t want to miss this insightful episode! Links: Connect with Adrian on LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
Perfecting the Customer Experience: Addressing the Changing Buyer Journey
Jun 1 2022
Perfecting the Customer Experience: Addressing the Changing Buyer Journey
In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans Fortune 500, consulting, and start-ups working with some of the world's largest brands, like Behr Paint, Dell, and Coca-Cola. He’s also co-host of the popular Podcast 'F the Joneses', with his Physician and Life Coaching wife, Dr. Diana. In this episode, Yushau shares some key insights into how and why we should shift from the linear imagery of the traditional marketing ‘funnel’. Yushau and Brandi also discuss the shifting Buyer Journey, how CMOs can address it and the critical role data plays in that journey. We’re taking on Perfecting the Customer Experience; from the Buyer Journey as an infinite loop, to key take-aways from Revenue Takeover, to why data matters, you’re invited to get settled on the sofa for an insightful and informative discussion in this latest episode of Revenue Rehab. Links: Get in touch with Yushau Sodiq on LinkedIn or TwitterListen to Yushau Sodiq and Dr. Diana’s podcast F the Jones available on all platformsAnd check out Yushau’s comedy (Yoshee) on TikTokFor more information about ‘CMO to CRO: The Revenue Takeover By The Next Generation Executive’ book check out the website here Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
Conscious Uncoupling for CMOs: Moving Sideways to Move Up
May 18 2022
Conscious Uncoupling for CMOs: Moving Sideways to Move Up
In this episode of the Revenue Rehab, Brandi Starr is joined by Adam New-Waterson. Adam is the Startup Executive at HYE Partners. On the couch Brandi and Adam will tackle Conscious Uncoupling and the need to Move Sideways to Move Up and why it’s something CMOs and Marketing Executives should be doing. On the bleeding edge of technology, Adam New-Waterson has pioneered advancements in marketing automation, sales development, account-based marketing, and product-led growth for 15 years.  He’s implemented his own advice and transitioned to Head of Product and Interim CTO for sales and marketing solution Stack Moxie. In this episode, Adam New-Waterson and Brandi Starr discuss transition in professional roles.  Like the song goes “You've got to know when to hold 'em” and “Know when to fold 'em”. If you’re a CMO or Head of Marketing who is considering new opportunities, or recently found yourself actively looking for a new role, this episode can help you determine answers to questions like: What is the best time to move on? What is the right way to untangle yourself?  What is Conscious Uncoupling and why it makes sense for your career to implement this strategy. Links: Get in touch with Adam on LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
The People Part of Leading Marketing: Employee Development and Organizational Competency
May 11 2022
The People Part of Leading Marketing: Employee Development and Organizational Competency
In the episode, ‘’The People Part of Leading Marketing: Employee Development and Organizational Competency’’, Brandi Starr was joined by Maija Hurst, a marketing strategist who has worked for big-name brands such as REI and LG to leverage data driven insights to evangelize purposeful marketing content. In this episode, Maija discusses the importance of nurturing employees, offering advice such as including your fresh-out-of-college intern leadership meetings. Why? Because, the more you invest in your employees, the more likely it is they’ll stick around, grow, and make great strides for themselves, their team, and their organization - providing a win-win for everyone involved. Emphasizing the importance of investing time and effort in helping new employees grow, Maija believes that a culture of learning is a crucial first step in fostering an environment of enablement. Maija also discusses the importance of prioritizing soft skills over hard skills, as well as resiliency, agility, and a positive, can-do-attitude. Maija talks passionately about how, although revenue, metrics, and KPIs will also be important, at the end of the day, its people, relationships, and legacy are the most important - both in marketing, in business, and in life. Filled with solid advice around relationship building, people management, and what really matters in marketing, we guarantee that you will get so many gems of wisdom from listening to this episode! Links: Get in touch with Maija on LinkedInGet in touch with Maija on Twitter Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power
May 4 2022
Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power
In the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling corporate reputation with data backed examples and trends. What is reputation really? From Sustainability to Diversity, Equity, and Inclusion, listen to dig right into how consumer perception necessitates that companies prioritize stepping up, not just to execute promises made but also communicate when they have followed through.  Does social media matter to your reputation? We discuss company conduct and perception. In the study discussed, one of the major drivers of reputation is conduct, and this was consistently looked-for by consumers across cohorts and age groups.  It’s not just GenZ; everyone wants to see companies function in an ethical fashion.   In this episode, CMOs and marketers can come away with precise, data driven examples and numbers why your company rep matters.  And how to act to improve yours. Don’t miss it!   Links: Get in touch with Ali Jawin on LinkedIn, Twitter, Instagram, or FacebookGet in touch with Lexi Taylor Wan on LinkedInFor more details on how people feel, think, and act towards companies globally, check out the Global RepTrak Report: The 2022 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
Everyone Has an Opinion: Building Influence Across the Organization
Apr 13 2022
Everyone Has an Opinion: Building Influence Across the Organization
In episode four of the Revenue Rehab podcast, ‘’Everyone Has An Opinion: Building Influence Across the Organization’’, Brandi Starr was joined by Christina Del Villar, A Silicon Valley Marketing Executive Consultant, and author who helps companies transform, grow and scale, by leveraging technology. In this episode, Christina discusses how marketing professionals need to be recognized as the company revenue generators that they are. The main revenue generators have traditionally been associated with sales, but as Christina points out, without marketing, companies have no leads. Emphasizing the importance of feeling empowered to help generate revenue, Christina believes that every person in the company should lean into this, and marketing teams are no exception. Christina also discusses how marketing professionals are the backbone of every company, yet continually get undervalued, as she has first-handedly experience in the boardroom. Christina talks passionately about how marketers deserve, and need, a proper seat at the table. Filled with advice that every marketing professional needs to hear, we promise that you will love listening to this episode! Links: Get in touch with Christina on LinkedIn or TwitterLooking for ways to build influence across your organization? Check out Christina’s websiteTune in to All Things Growth PodcastFind more on the book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence Drive Corporate Strategy Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.