Revenue Rehab

Tegrita

For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams. Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers. Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab. read less
BusinessBusiness
Avoid the Hype: Making Smart Choices in Marketing Tech
6d ago
Avoid the Hype: Making Smart Choices in Marketing Tech
This week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author.  Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for the Advertising Research Foundation and the Marketing Science Institute.  He is a frequent publisher, including an article titled “Don’t Buy the Wrong Marketing Tech” in the Harvard Business Review and a book titled “Custom Surveys Within your Budget.”  Prior to Juniper, Brian served on the senior leadership team at RealityMine where he built a US, West Coast presence for the company. Before joining RealityMine, he was the SVP for the customer, employee, and reputation practice for the western region where he was responsible for designing and overseeing research programs, maintaining client relationships, and managing a team of account executives, research managers, and project managers.  Brian holds a Bachelor of Science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business, University of Pennsylvania. On the couch in this weeks’ episode of Revenue Rehab, Brandi and Brian will tackle Avoid the Hype: Making Smart Choices in Marketing Tech. Links: Get in touch with Brian Cooper on: LinkedIn Harvard Business School Article: Don’t Buy the Wrong Marketing Tech Book: Custom Surveys Within your Budget Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth
Nov 15 2023
From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth
This week our host Brandi Starr is joined by Denmark Francisco, CMO of BlackBox Consulting & Advisory. A seasoned marketing executive with 15 years of expertise driving revenue growth and achieving outstanding results for start-up ventures, Denmark’s career highlights include assisting four start-up’s in achieving successful acquisitions, contributing to a total value of $860 million. Denmark has achieved significant achievements as a CMO, such as catapulting KnowBe4's annual recurring revenue (ARR) from $62 million to $117 million within a single year. He also played a pivotal role in scaling Jive Communications from $15 million to $30 million ARR, leading to its subsequent acquisition by LogMeIn for $342 million. With a proficiency in growth hacking, he successfully scaled DigitalOcean's user base from 500 to an impressive 10,000 users. In 2019, he continued to excel, elevating Emailage's ARR from $25 million to $40 million, ultimately resulting in its acquisition by RELX for $480 million in 2020.  Denmark’s skill set encompasses various aspects of marketing, including product marketing, demand generation, marketing communications, and sales development. His unique approach to marketing is rooted in a scientific and mathematical framework, prioritizing data-driven analysis, bringing a distinctive blend of CFO, CRO, and CMO thinking and action to the table. Throughout his career, he has consistently exceeded target KPIs, including LTV/CAC (>7x), Gross Retention (>95%), Net Retention (>120%), and Sales Efficiency (>1.0x), underscoring his unwavering commitment to delivering exceptional results. As a CMO/VP of Marketing, he is well-equipped to make a significant impact and contribute to the success of the next great company. On the couch in this weeks’ episode of Revenue Rehab, Brandi and Denmark will tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth. Links: Get in touch with Denmark Francisco on: LinkedIn  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
The Tipping Point: Signs You're Ready to Outsource Marketing Efforts
Nov 8 2023
The Tipping Point: Signs You're Ready to Outsource Marketing Efforts
This week our host Brandi Starr is joined by Erik Huberman, CEO & Founder of Hawke Media and the Co-Founder of Hawke Ventures.  CEO & Founder Erik Huberman launched Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide.  Hawke Media is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results.  Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26.  As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers. On the couch in this week’s episode of Revenue Rehab, Brandi and Erik will tackle The Tipping Point: Signs You're Ready to Outsource Marketing Efforts. Links: Get in touch with Erik Huberman on: LinkedIn Twitter Instagram Facebook HawkeTalk Podcast HawkeAI The Hawke Method  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Email Fight Management: The Secret Engine Behind Email-Driven Growth
Oct 25 2023
Email Fight Management: The Secret Engine Behind Email-Driven Growth
This week our host Brandi Starr is joined by Rolly Keenan, Chief Revenue Officer and Mike Doane, Sr. Client Engagement Manager at Tegrita. Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University’s Kellogg School of Management. Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala. Mike Doane is a management professional with nearly 10 years of experience managing projects and improving processes in various industries such as Healthcare, Technology, Manufacturing, Construction, Pharmaceuticals, and Marketing. Mike is a Senior Client Engagement Manager at Tegrita and works closely on Tegrita’s Email Flight Management service.  Mike grew up on the east coast of Canada, where he attended Dalhousie University and received an Engineering Degree and an MBA. He is an avid athlete who loves to travel and play guitar. On the couch in this weeks’ episode of Revenue Rehab, Brandi, Rolly and Mike will tackle Email Fight Management: The Secret Engine Behind Email-Driven Growth. Links: Get in touch with Rolly Keenan on LinkedIn  Get in touch with Mike Doane on LinkedIn Get in touch with the Tegrita team Related Revenue Rehab Episodes: Episode 44 - In-House vs Outsourced: The Debate learn more about Email Flight Management: Visit Tegrita’s EFM page Explore the success story of Tegrita’s EFM client in the Email Excellence Case Study   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
The Heart of Success: A Leader's Guide to Highly Engaged Teams
Sep 6 2023
The Heart of Success: A Leader's Guide to Highly Engaged Teams
This week our host Brandi Starr is joined by Stosh D. Walsh, Founder and Managing Principal at Constant Organizational Development.   Stosh D. Walsh serves leaders and their organizations as a consultant, coach, facilitator, speaker, and writer.  His direct, insightful, and encouraging style invites individuals and organizations to live with greater courage and create the best world they can envision.   He began his career in traditional education settings, honing his leadership as a classroom teacher for middle school through college, and as a university residence life director and athletics coach. After those experiences, he spent nearly a decade with The Gallup Organization as part of their executive leadership practice, where he contributed to the best-selling Strengths Based Leadership, won several awards as Gallup’s top presenter in his practice category, and published 2 articles: Five Questions You Must Ask Your Team". Gallup Business Journal, May 2013-subsequently named top read article of 2013, and "Leadership is More Than the C-Suite". Gallup Business Journal, September 2013.    Stosh is an expert in strengths-based organizational development, including leadership and executive coaching, employee engagement, and talent management, having spent thousands of hours consulting, coaching, and training on each.  He has also been a TEDx speaker and is the author of Along the Way: Leadership Stories from Everyday Life (2012).   Over the course of his career, Stosh has delivered keynotes, facilitated workshops, and coached leaders in both non-profit and for-profit organizations, including many Fortune 500 companies.  His experience spans a wide variety of industries, including healthcare, financial services, automotive, government, retail and manufacturing, a partial client list of which includes GE, HP, Boeing, Microsoft, Cardinal Health, Johnson & Johnson, State Farm, Caterpillar, Northrup Grumman, Alcoa, Johnson Controls, US Bank, Old Navy, Banana Republic, Waste Management, Kiewit, Stryker, Eastman Chemical, Harley Davidson, Charles Schwab, McKinsey, Federal Aviation Administration and Kohler.   Stosh's formal education includes a BA in Education and an MA in Leadership.  His other interests include photography, hiking, tattoos, good whisky, and spending time with his wife and 2 children.   On the couch in this weeks’ episode, Brandi and Stosh will tackle: The Heart of Success: A Leader's Guide to Highly Engaged Teams.   Links: Get in touch with Stosh Walsh on: LinkedInInstagramFacebookConstant Organizational DevelopmentYouTubePodcast: Insubordinate Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Deciphering Customer Desires: From Insights to Brand Promise Delivery
Aug 30 2023
Deciphering Customer Desires: From Insights to Brand Promise Delivery
This week our host Brandi Starr is joined by Jim Combs, Vice President of Experience Strategy & Research at Human Spark.   As VP of Experience Strategy & Research at Human Spark, Jim leads development and integration of digital and traditional brands, products, services, and marketing for global Fortune 1000 companies.   Jim is one of those rare individuals who lives and breathes at the experience design intersection of creative, business, and technology.  He has over 25 years of experience leading successful teams and global, strategic-level initiatives for clients including Philips Healthcare, 3M, Cox Communications, AT&T, UPS, The Coca-Cola Company, The Home Depot, IHG, Verizon Wireless, Marriott, The WK Kellogg Foundation, Kimberly-Clark, Equifax, Universal Music, Rounder Records, CareFirst Blue Cross Blue Shield, the American Cancer Society, and Macy's.   Prior to Human Spark, Jim served as Experience Director for T3 in Atlanta, Georgia, and has previously held executive positions with Slalom Consulting, WebMD, Moxie Interactive, Sapient, and IBM.   He started his career in the music business as a marketing and sales lead for CBS Records in the heyday of vinyl records before leaving after five years when CDs were released to be a pioneer in new media, eCommerce, and enterprise digital transformation. He continues to compose, record, release, and perform his own music which can be heard on radio and streaming channels around the world.   Jim holds a Master's Degree in Interactive Telecommunications from New York University’s Tisch School of the Arts and graduated from the University of Oklahoma with a Bachelor of Arts in Journalism: Radio, TV, Film.   On the couch in this weeks’ episode, Brandi and Jim will tackle Deciphering Customer Desires: From Insights to Brand Promise Delivery.   Links: Get in touch with Jim Combs on: LinkedInTwitterInstagramFacebookHuman Spark Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Revenue Takeover on Revenue Rehab: Author Discussion
Aug 23 2023
Revenue Takeover on Revenue Rehab: Author Discussion
This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita.   Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive.   Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Ryerson University, Toronto and wasted no time in building a 15-year career covering all angles of marketing technology consultancy. Mike’s a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.   Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University’s Kellogg School of Management, Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.     On the couch in this weeks’ episode, Brandi, Mike and Rolly will tackle Revenue Takeover on Revenue Rehab: Author Discussion.           Links: Get in touch with Mike Geller on: LinkedInCMO to CRO: Revenue Takeover CMO to CRO: The Revenue Takeover by the Next Generation ExecutiveTegrita   Get in touch with Rolly Keenan on: LinkedInCMO to CRO: Revenue TakeoverCMO to CRO: The Revenue Takeover by the Next Generation ExecutiveTegrita Referenced Episode(s): Episode 50 - RevOps as a Growth Driver: Why CMOs Need to InvestEpisode 23 - Un-Siloed - Leading a Single Revenue Team   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas
Aug 9 2023
Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas
This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. Jim also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.   On the couch Brandi and Jim will tackle Common Hurdles in the Journey to Uncover Buyer Insights.   Links: Get in touch with Jim Kraus on: LinkedInBuyer Persona Institute (BPI) Revenue Rehab Episode 19 Voice of the Customer Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity
Jul 26 2023
The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity
This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting.   Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Throughout her career, Lindsey has had the opportunity to work with some of the largest brands in the world, showcasing her expertise in the fields of art, design, and communications. Her involvement in the operations of creative content and digital transformations, from large IT training programs to Fortune 500 content ecosystems, demonstrates her versatility and adaptability across various industries.   Lindsey's entrepreneurial spirit and curiosity have led her to explore different avenues within the business world. She has developed a passion for coaching, consulting, and collaborating with clients and colleagues, leveraging her diverse experiences to provide valuable insights and guidance.   Today, Lindsey serves as a strategic leader of leaders, capable of building and overseeing global teams. She understands the importance of uniting individuals toward a common goal, providing them with the necessary support and resources for success. Lindsey's leadership skills enable her to effectively navigate complex situations, make informed decisions, and drive positive outcomes for her employees, colleagues, clients, and community.   On the couch Brandi and Lindsey will tackle The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity.   Links: Get in touch with Lindsey Hawkins on: LinkedInBe More NimbleInstagram Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live