DTRH Episode 47 Scale your Agency with High Profit Margins Ft. Lucas Capestany The challenge agency owners face is attaining profitable growth. Their margins are stripped due to the sheer amount of resources it takes to achieve their clients' desired results which robs them of their ability to grow or scale. Agencies often tend to get "stuck"—it happens all the time.

Key Takeaways:

1. Don't be afraid to say "no" to a potential client if you know they are toxic or won't make you a profit.
2. If the value you provide generates a massive ROI, increase your prices.
3. Learn the basics of sales psychology, supply and demand, and value pricing.
4. Bigger is not always better. Sometimes "big" contracts will spread you thin and rob you of any profit.

"If you don't say no to at least one person every week, then you're doing it wrong."

- Lucas Capestany

About Lucas Capestany

Lucas is a tech entrepreneur. He builds software and communities for my customers. He is the Founder of a 6-figure digital marketing agency called Twiz.io, and Founder of the AgencyGO marketing community.

Lucas's goal is to make $1 trillion but only live off $50,000 per year. Essentially, he wants to redistribute the rest to reduce all forms of suffering.

Feel free to connect with Lucas Capestany or Rob Turley on LinkedIn or follow @RobTurley2 on Twitter!

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