What is marketing really, and what does it have in common with myth and legend? In this episode of The Soulcial Hour, we will head down south to the swamps of Louisiana and go back in time to our host’s first search for a swamp monster that would pave her way for developing a unique folkloric approach to marketing. With special guest and folklorist, Ian Brodie, we will explore the viral nature of how contemporary legend spreads through social media and look at how an organization can use marketing to generate similar viral results. Discover the folkloric marketing principles that turn brands into legends.