Death Flip - SEO Best Practices for Website Redesigns

Cocktails, Tangents, and Answers

Feb 22 2024 • 33 mins

Cocktail: Death Flip

In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.

Recipe:

In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the menu didn't list the ingredients, and if you asked the bartender about the drink, they wouldn't reveal the recipe either. The only clue given to customers was a foreboding description that read, "You don't wanna meet this cocktail in a dark alley."

Plenty of people took the risk and ended up liking the cocktail.  If the ingredients were listed: tequila, yellow Chartreuse, Jägermeister and a whole egg, not many people would've tried it.

Ingredients:

  • 1 oz. blanco tequila
  • .50 oz. yellow Chartreuse
  • .50 oz. Jägermeister
  • 1 dash simple syrup
  • 1 whole egg
  • Freshly grated nutmeg

Steps:

  1. Combine all ingredients in a mixing tin and shake with ice.
  2. Strain into a sour glass.
  3. Garnish with freshly grated nutmeg.