Cocktails, Tangents, and Answers

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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

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Episodes

Enchanted Elixir – Discussing HubSpot’s AI tools
Aug 3 2023
Enchanted Elixir – Discussing HubSpot’s AI tools
Discover the game-changing power of HubSpot's Content Assistant and ChatSpot AI in transforming the way businesses create and optimize content. In this episode, we delve into the AI-powered Content Assistant, which offers invaluable insights and recommendations for enhancing your content, and ChatSpot AI, which engages with visitors to your website in real time, providing personalized assistance and recommendations. By harnessing these cutting-edge tools, you can elevate your content creation and optimization strategies, ensuring high search engine rankings and captivating your target audience. Stay one step ahead with HubSpot's revolutionary tools for content creation and optimization.This Week's Cocktail: Enchanted ElixirCreated with the help of HubSpot's Content Assistant, this drink sprung to existence with just a touch of prompting. Indulge in the invigorating floral notes and be sure to share your experience if you decide to give it a try!1 ½ ounces green Chartreuse½ ounce elderflower liqueur¾ ounce fresh lime juice½ ounce honey syrup (1:1 ratio of honey to water)3-4 cucumber slicesFresh mint leavesSoda waterIce cubesSteps:In a cocktail shaker, muddle the cucumber slices and a few mint leaves.Add green Chartreuse, elderflower liqueur, lime juice, and honey syrup to the shaker.Fill the shaker with ice cubes and shake vigorously for about 10-15 seconds to chill and combine the ingredients.Double strain the mixture into a highball glass filled with fresh ice cubes.Top it off with soda water to your desired level of fizziness.Garnish with a cucumber slice and a sprig of fresh mint.Stir gently to incorporate the garnish.Enjoy your Enchanted Elixir!
Pimms Cup - Things We Look for When Hiring
Jun 22 2023
Pimms Cup - Things We Look for When Hiring
When it comes to hiring new talent, our team takes a holistic approach. Of course, we consider qualifications, experience, and technical skills, but we also look for individuals who align with our company culture and values. We want individuals who are passionate, driven, and eager to learn and grow with us. Tune in to this week's episode of the podcast as we delve deeper into our hiring process and share some tips for standing out as a candidate.This Week's Cocktail: Pimm's CupThis week's cocktail is Pimm's Cup, a refreshing and classic British summertime drink that has been enjoyed for over 150 years. Originally created by James Pimm in the 1840s, this cocktail is made with Pimm's No. 1, a gin-based liqueur that is infused with a secret blend of herbs and spices. The drink is then mixed with lemon juice, ginger beer, and fresh fruit, such as cucumber and strawberry, to create a light and flavorful beverage that is perfect for sipping on a hot summer day. 1 long, thin cucumber slice, for garnish2 thin cucumber rounds, for muddling1/2 ounce simple syrup2 ounces Pimm's No. 11/2 ounce fresh lemon juice2 1/2 ounces ginger beer1 strawberry, for garnish1 mint sprig, for garnishSteps:Fill a chilled Collins glass (or another tall, slender glass) 3/4 full with ice cubes and place a long garnish slice of cucumber running down along the inside of the glass.Add cucumber slices and simple syrup into a cocktail shaker. Muddle the cucumber slices and syrup, then add the Pimm’s and lemon juice. Shake with ice, then strain into your Collins glass.Top with ginger beer or ginger ale. Garnish with a cucumber wheel, a speared strawberry, and/or a sprig of mint.