Rusty Nail - The Power of a Theme-Driven Content Strategy

Cocktails, Tangents, and Answers

Feb 8 2024 • 35 mins

Cocktail: Rusty Nail

In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themesrefer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation, ensuring that the target audience remains engaged and informed.

Recipe:

The Rusty Nail drink was likely invented in the 1930s and gained popularity in the 1960s and 1970s. Frank Sinatra and the Rat Pack helped make it a favorite of sophisticated drinkers. However, it eventually fell out of fashion and is now an obscure choice. Although not all bars have the necessary ingredient, Drambuie, it’s easy to make at home and worth trying for a classy drink.

Ingredients:

  • 5 oz. scotch
  • .75 oz. Drambuie

Steps:

  1. Add the scotch and Drambuie into a mixing glass with ice and stir until well-chilled.
  2. Strain into a rocks glass over one large ice cube.