Embark on a voyage through the world of cannabis distribution with our esteemed guest, Will Brophy, COO of Nabis, who unveils the secrets of managing the ebb and flow of the wild world of cannabis in California. As AnnaRae and Ben Larson chat with Will, they dive into how Nabis is reshaping the distribution model by empowering brands to take charge of their sales cycles while they handle the heavy lifting of logistics. This episode promises to give you the insider’s perspective on nurturing brand growth, fostering strong dispensary relationships, and ensuring products blanket the state effectively.

Strike up a conversation about the fiscal challenges that keep cannabis entrepreneurs awake at night, and you'll find our discussion on accounts receivable and collections relatable. We take a magnifying glass to Nabis' proprietary credit scores and the formation of a cannabis industry credit group, showing how these tools are essential for brands navigating through financial uncertainties. As we unravel the realities of late payments and cash flow issues, you'll learn how Nabis' strategies not only keep their head above water but also propel them forward in a market that's as volatile as it is vibrant.

We don't just stop at California's borders; we cast our gaze across the nation, contrasting the Golden State's approach with the distribution strategies budding in states like New Jersey and New York. Will guides us through the challenges posed by diverse laws, geographic complexities, and demographic variables, revealing how a tailored approach is key for each unique market. From the COO’s journey of scaling Nabis to the potential future of cannabis distribution, this episode equips you with knowledge as potent as the industry we’re chronicling.

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