#023 - Leveraging AI to Increase Cannabis and Hemp Sales w/ Ben York of Genetica

High Spirits

Dec 22 2023 • 54 mins

Discover how the world of cannabis is being reshaped by AI, with our revelatory exploration into the industry's most cutting-edge technology. Before diving into all things AI, join Ben and AnnaRae as they weigh-in on the buzz around Snoop Dogg’s Do It Fluid and Dr. Carl Hart's passionate advocacy for critical thinking in drug policy.

We're joined by Ben York, former investor and CEO of cannabis AI technology company, Genetica. As we peel back the layers of AI's influence on cognitive functions, we balance the scales of optimism with caution. Systems inside and out of the cannabis industry are all up for discussion as we examine their impact on how we process information and arrive at decisions. We consider how strategic questioning powered by AI, like Genetica's, is essential for businesses to stay competitive in a fast-evolving market with thin margins.

Wrapping up, we tackle the thorny issues of trust and data standardization in the cannabis industry, revealing how AI is sculpting new levels of confidence among B2B customers. We're not shying away from the big questions: What does AI-driven data cleanliness mean for other sectors? How does automating analysis empower business teams? And how will AI redefine compliance management within the regulatory labyrinth? Get ready for an episode that offers a panoramic view of AI's pivotal role in the cannabis sector, as we discuss its promise and the people leading the charge towards a smarter, more trustworthy industry.

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High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

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Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



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