Lead magnets are a great way to collect leads online but can be an obstacle for business owners of all niches. So today on Agents Growth Academy, host Jim Schubert outlines how to create a lead magnet that converts like crazy. You'll learn what a lead magnet is, how to choose the right type of lead magnet for your business, and how to create a lead magnet that provides value before asking for anything in return. By the end of this episode, know exactly what you need to do to get more subscribers and customers in no time.

3 Key Takeaways

• Brainstorm your target audience's pain points by making a list of common problems that you hear from them regularly.
• Choose a lead magnet type that makes sense for your target audience. This could be a cheat sheet, a checklist, a guide, a video course, or a challenge.
• Create your lead magnet beautifully by using a software or outsourcing it to someone who can help you make it look professional.

Resources
How to Fill Your Talent Pipeline
5 Tricks to Improve Your Email Marketing Strategy
Content Marketing Playlist
5 Ways to Provide Value Without Asking for Anything in Return
Canva
​Fiverr

About Jim Schubert
Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review, and Applied Systems.

Jim is a passionate advocate for small business owners, entrepreneurs, and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction.

Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.