83. SEO Strategy: These Three Categories are ALL You Need to Boost Traffic
Welcome to this “mini Masterclass” episode with guest Steve Wiideman, where he walks you through the three main categories of SEO strategy that will boost your agency website. Learn the tools and techniques necessary to create a twelve month plan to rank for competitive keywords and start getting more website visits and inquiries–with more resources in one episode than ever.
3 Key Takeaways
- Improve user behavior signals by having a call to action, keyword, and unique selling proposition in the title tag.
- Become more visible off the website by having other websites link to yours. This is known as off-page ranking and works off the concept of a voting system.
- Gain more relevancy by answering a common customer problem–one problem per web page–on your site.
Resources
academyofsearch.com (use code: SEOSTEVE for FREE access to his $600 course)
Company LinkedIn: Wiidemen Consulting Group
Email: steve@wiidemn.com
Deep Work by Cal Newport
Find more resources relevant to your specific location/agency in the episode!
About Steve Wiideman
Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight.
While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
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