Advice for Planning a Successful Virtual Conference

The B2B Mix Show

Aug 7 2022 • 34 mins

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you!

We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft, to talk about how the VanillaSoft-Autoklose team pulled off its Growth Month event in June 2022.

Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts.

Listen in to learn more about:
  • Why Ollie opted for a month-long vs. "a couple of days" long event
  • The operational and administrative details that go into pulling off a virtual conference
  • Selecting speakers and setting expectations for speakers to help promote (based on lessons learned)
  • And more

Want to connect with Ollie?

Connect with him on LinkedIn and be sure to check out his TikTok account, @olliewhitfield96.