Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.In this episode, Billy shares ways to improve your ABM efforts:How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.How sales and marketing should work together to perfect messaging and promotion/outreach.How to make the handoff from marketing to sales work.How to manage the process when you have disparate systems.How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.Want to connect with Billy?Connect with him on LinkedInWebsite - ChatFunnelsAbout The B2B MixThe B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!Connect with us on social media:The B2B Mix Show — Twitter, Instagram, LinkedIn, FacebookStacy Jackson — Twitter, LinkedInAlanna Jackson — Twitter, LinkedIn

Do you struggle creating meaningful connections with fellow leaders? You’re not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an atmosphere that promotes building meaningful relationships. But there are groups out there that have mastered the art of groups. CORE Connect is one of those groups. Meagan DeMenna is the Chief Growth Officer at CORE Connect and she shares her thoughts on how to build stronger relationships to improve your performance.In this episode, Meagan shares:What CORE Connect is.What were the issues or gaps that led them to create CORE Connect.Why sales and marketing executives are hesitant to be vulnerable in groups.Figuring out what type of group is right for you and when you’re ready to join a more in depth group like CORE Connect.What benefits can someone experience from joining a group.How the lack of “real life’ connections between professionals led us to the point where we have to be more intentional about joining groups like CORE Connect.What you get with the CORE Connect membership.About Meagan DeMennaMeagan DeMenna is the Partner and Chief Growth Officer at CORE Connect, a private network for executives to forge meaningful relationships with fellow leaders who want to maximize their quality of life while keeping their careers interesting. She lives in Phoenix, Arizona with her husband and two sons.Want to connect with Meagan?Connect with her on LinedInFind out more on CORE ConnectAbout The B2B MixThe B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!Connect with us on social media:The B2B Mix Show — Twitter, Instagram, LinkedIn, FacebookStacy Jackson — Twitter, LinkedInAlanna Jackson — Twitter, LinkedIn

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you! We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft, to talk about how the VanillaSoft-Autoklose team pulled off its Growth Month event in June 2022.  Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts. Listen in to learn more about:Why Ollie opted for a month-long vs. "a couple of days" long eventThe operational and administrative details that go into pulling off a virtual conferenceSelecting speakers and setting expectations for speakers to help promote (based on lessons learned)And moreWant to connect with Ollie? Connect with him on LinkedIn and be sure to check out his TikTok account, @olliewhitfield96.

Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata, is the expert you need to connect with.In this episode, Steffen joins us to discuss:the importance of building a revenue-focused content marketing plan why you should view the impact of content touches throughout buyer journey stages (rather than "last" or "first" touch onlyhow this approach can help guide and justify time, resources, and spend on content marketing About Steffen HedebrandtSteffen Hedebrandt, Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.Want to connect with Steffen? Find him on LinkedIn at https://www.linkedin.com/in/steffenhedebrandt/.About The B2B MixThe B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!Connect with us on social media:The B2B Mix Show — Twitter, Instagram, LinkedIn, FacebookStacy Jackson — Twitter, LinkedInAlanna Jackson — Twitter, LinkedIn

We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix."  Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or total rebrand) and walks through some of the steps she takes with clients to achieve their goals with a website redesign. Want to get in touch with Danielle? She's most easily reached by email (she gives her email address at the end of the episode).  --- About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta, about ways people can improve their LinkedIn game in 2022.  Ved (that's what we call him 🙂) shares: Some background on LeadDeltaHow LeadDelta is different than a premium LinkedIn subscriptionTips on messaging for LinkedIn from the eBook, 50 Proven LinkedIn Messages To Use In 2022 Want to connect with Ved? Look for Ved on LinkedIn. --- About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead! This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including: SocialBeeUpContent (If you decide to sign up, why not use our affiliate link? 😁 https://my.upcontent.com/sign-up?fp_ref=b2bmix)HubSpot (FYI: we're a HubSpot partner)Rasa.ioCanva About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject! In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how companies can assess ABM readiness and move forward with a crawl-walk-run approach to account-based marketing. Meet Our Guests Brenna: Brenna is the Senior Enablement Manager at Terminus. In her role, she manages the creation and delivery of customer education and training programs through Terminus's support knowledge base, user community, and e-learning academy. Prior to joining Terminus in 2017, Brenna was the marketing manager at an inbound marketing agency. She lives in Atlanta, Georgia with her husband and two goofy Boston Terriers, Frank & Rue. Shea: Shea Castle has been at Terminus for 3 years, working as the Senior Customer Marketing Manager, focused on programs to support customer engagement, ABM education, product adoption, retention, and expansion. Before joining Terminus, he worked in a variety of marketing roles across demand gen, content marketing, product marketing, and ABM. He's passionate about helping marketers do cool things. If he isn't talking ABM, he's probably talking about Star Wars. About Terminus Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn. About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic. SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation (http://bit.ly/37Vd9Ez) Alex touches on: The importance of event marketing to business leadersHow companies reallocated trade show budgetsWhen survey respondents say they'll feel comfortable with trade show events againLive events versus virtual eventsand more Want to get in touch with Alex? Email him at aeckhart[at]salesroads.com or connect with him on LinkedIn at linkedin.com/in/alex-eckhart. ___ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

We know it. You know it. 2020 has kind of sucked for a lot of people.  Maybe you or a friend have experienced a job loss or feel a sense of job insecurity this year, so we decided to invite a career search expert to the show.  Our guest for this episode is Jacob Warwick, CEO of Discover Podium, an organization dedicated to helping find a more fulfilling career. During our conversation with Jacob, he shares: The challenges for sales & marketing professionals when looking for a jobHow to assess your career experience Positioning yourself for a leading careerPerforming a job searchThings to remember when it comes to interviewing Much of the information Jacob shares in this episode will be available in eBook format in September 2020. Be sure to check the Discover Podium website or register for our podcast email alerts to find out when the eBook will be available. It's jam-packed with valuable information and links to templates for your career search. Connect with Jacob If you'd like to connect with Jacob on LinkedIn, be sure to add a personal message that includes something about The B2B Mix Show and that the Jackson sisters sent you!  Jacob Warwick on LinkedIn: https://www.linkedin.com/in/jacobwarwick/. ___ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM). Scott shares his insights and tips on: using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts leveraging curated content in social media to attract and engage with your target accounts how to incorporate curated content into an account-based microsite, blog, or newsletter what tools to consider for ABM-related content efforts and more Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe! Connect with Scott online: https://twitter.com/scottarogerson https://www.linkedin.com/in/scottarogerson/ upcontent.com __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you. In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber, one of the world's leading email marketing and automation platforms. Kelly talks through what Aweber discovered after analyzing 1,000 emails from 100 expert email marketers--think Neil Patel, Ann Handley, Content Marketing Institute, among others. We discuss: body copy word countsubject line character countemojis in subject linescapitalization in subject linesA/B testingand more Want to connect with Kelly online? Twitter: https://twitter.com/kellyaforst LinkedIn: https://www.linkedin.com/in/kellyforst/ __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

If you're a CMO or someone who has the C-Suite as part of your career path goals, we've got an episode for you. We spoke with Julie Zadow, CMO in Residence for Demand Spring, on the topic of executive coaching for CMOs. Julie breaks down how CMOs can benefit from an executive coaching relationship. We discuss: observations about interest in executive coaching in 2020how coaches and mentors are different and what season of your career warrants coachingwhy an external confidante is so importanthow a coach can help a CMO take his or her organization to the next levelthe personal benefits of a coaching relationship when it comes to getting nudged out of your comfort zone or working on your emotional intelligence And more Want to connect with Julie? You can email Julie (listen to the episode to grab that email address) or reach out to her on LinkedIn. __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn

For some companies, it's hard to get everything done in a business without a little outside help. Freelancers can be a great addition to your team for those extra resources needed to get the job done. We spoke to George Papadeas from The HOTH, a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. The HOTH works with many freelancers daily and knows what it takes to be successful when working with freelancers. In this episode, you'll learn: how to find the right freelancers and the approach companies need to use to find themhow to budget for the right talent - setting budgeting expectations and being fair in your payment practiceshow to set the right communication frameworkhow to ensure you're respecting their boundaries as a contracted resource while also making them feel welcome and appreciatedhow to follow state laws when it comes to treating freelancers as employees (i.e. California AB5 law)and more Connect with George to learn more about working with freelancers: Social - LinkedIn Email - george@thehoth.com Website - The Hoth __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn — This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes, founder of Interview Connections, to bring expert advice to those of you who are interested in starting a podcast guesting strategy. In this episode, Jessica shares: What led her to start Interview ConnectionsWhy being a podcast guest, versus starting your own show, is a great way to get started with podcastingHow to begin defining your podcast guesting strategyWhat typical pitfalls and challenges newcomers should be aware ofThe type of backend systems you should have in placeThe most common mistakes newcomers make when it comes to podcast guestingTips for calls-to-action when your goal is to get new businessThe typical timeframe for seeing an ROI from podcast guesting Want to connect with Jessica and learn more about podcast guesting? Join her Facebook Group, Guest Expert Profit Lab, a group for entrepreneurs doing at least six-figures in revenue.  __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you. In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial business builder who specializes in creating companies that help businesses increase revenues through personalized communication systems.  Brandon developed and continues to use a framework called Liked; Trusted & Remembered to help companies and professional service providers grow their business by starting new relationships and nurturing existing relationships. Brandon shares his experience and insights with us to talk about how and why C-level executives should be embracing social media. Want to connect with Brandon online? Reach him on LinkedIn or via FunnelAmplified or Yip Yip. __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can be a bit precarious. When people aren't engaged, productivity lags, and sales and marketing efforts can suffer. Thankfully, we've got Jacqueline Throop-Robinson joining us to discuss how to manage employee engagement through adversity. Jacqueline, the founder of Spark Engagement, Inc., has a 30-year career focused on uplifting leaders and inspiring passionate engagement at all levels of an organization. As a best-selling author of Fire Up Your Team: 50 Ways for Leaders to Connect, Collaborate and Create with their Teams, Jacqueline strives to create cultures of passion, productivity, and performance. During our conversation with Jacqueline, we cover: Employee engagement levels -- before and during the pandemicEmployee engagement as part of disaster preparedness planningManaging teams and morale during times of uncertaintyApplying "lessons learned" during the COVID-19 pandemic to future periods of adversityand more Want to connect with Jacqueline online? Website: www.sparkengagementindex.comLinkedIn: www.linkedin.com/in/jacquelinethroop-robinson/ -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. We cover these questions and more during our conversation. Want to connect with Jeremy online? Catch him at any of the following sites: stickybranding.com LinkedIn Twitter -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful to new and seasoned blog writers.  Here's what Stacy discusses: Benefits of bloggingHow to identify a topicTypes of blogs to writeThe use of external resourcesThings to be cognizant of when writingBlogging SEO tipsTools to use in blogging -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you need a few tips to make things run smoothly. David Kreiger of SalesRoads has been operating with a remote workforce since he's company's inception. Regardless of whether you're managing a sales team, a marketing team, or some other group, the advice David shares can help you have a sense of connectivity, collaboration, and productivity during your team's work-from-home stint. After you listen to this episode, be sure to check out David's blog post for a full list of the tips and tools he recommends during this episode. Want to get in touch with David? You can reach him on LinkedIn or www.salesroads.com. -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn