Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.
On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.
In this episode, Billy shares ways to improve your ABM efforts:
- How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
- Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
- How sales and marketing should work together to perfect messaging and promotion/outreach.
- How to make the handoff from marketing to sales work.
- How to manage the process when you have disparate systems.
- How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.
Want to connect with Billy?
- Connect with him on LinkedIn
- Website - ChatFunnels
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