This episode of the Business Growth Architect Show is the first in a series of two. Our team is thrilled to showcase one of the best salesman and sales trainers we know  our our podcast, Matt Ryder, Founder of Sales Sniper and CEO of 7th Level. Matt demystifies and explains sales as a straightforward and pleasant conversation you have with people you care about. In episode one Matt unveils his professional journey from owning and running multiple gyms to becoming a sales training expert. He shares that sales did not come naturally to him but his journey to understanding and building processes around making sales.

Matt emphasizes the critical role of sales and marketing in business success, noting that a company can prosper even with a substandard product if the sales and marketing are strong. I bet you’ve seen plenty of that yourself. Now you know why.

Matt also confronts a common aversion to sales among business owners, stressing that sales skills are indispensable for entrepreneurs. He shares a candid moment about his personal transformation, acknowledging the emotional impact of his personal weight issues and how this led him to improve his sales abilities to create positive change in people's lives.

He advocates for a mindset shift in sales, challenging the common notion that sales are bad and yucky, and instead suggests that sales should be about helping people make decisions that are in their best interest. To ensure that sales are conducted ethically and effectively, he recommends believing in the product being sold and continually gathering client feedback to guide business decisions.

Matt's episode hammers down the number one issue in sales and that is connecting with people, addressing their needs, and driving growth, while also providing insights into how to approach sales with the right perspective and ethical considerations.

Resources Mentioned:

Matt Ryder: Website | Website | LinkedIn | Instagram | Facebook

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