Business Growth Architect Show

Beate Chelette

The Business Growth Architect Show: Aligning Spirituality with Strategic Success


The Business Growth Architect Show: Aligning Spirituality with Strategic Success is a unique podcast that merges the worlds of business strategy and spiritual insight. Hosted by Beate Chelette, this show explores how aligning one’s spiritual beliefs with business practices can lead to profound success and personal fulfillment. Each episode offers practical strategies, inspiring stories, and actionable advice to help business owners and entrepreneurs integrate spirituality into their growth plans. Tune in to discover how you can create a purpose-driven business that not only thrives financially but also enriches your life and the lives of those around you.

All successful Entrepreneurs turned business moguls like Bill Gates, LeBron James, Tony Robbins have both, a business strategy and a spiritual practice. Learn what they do and grow your own business and yourself.

Why you should listen: You're an entrepreneur, business leader, or professional who senses that there's more to success than just strategy and hard work. You're open to exploring how deeper spiritual alignment can amplify your business results and personal satisfaction. You're looking for actionable insights and transformative concepts that challenge the conventional separation of business and spirituality. If you're ready to explore the depths of your potential and unlock a path to success that honors your entire being, the "Business Growth Architect Show" is where you'll find your tribe and your roadmap.

The "Business Growth Architect Show" is not just another business podcast; it's a transformative journey that challenges you to look beyond conventional success metrics. By understanding and applying the synergy between strategic excellence and spiritual alignment, you unlock a powerful pathway to success that is both fulfilling and sustainable. This show is for the visionary, the entrepreneur, and the leader who seeks to break through barriers, internal and external, by embracing a holistic approach to growth. Join us, and let's build not just successful businesses, but also enriched, aligned lives.

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Episodes

Ep #140: Beate Chelette: How To Align Strategy And Spirituality For Financial Freedom
1w ago
Ep #140: Beate Chelette: How To Align Strategy And Spirituality For Financial Freedom
Had an AHA or Insight? Share it:When you align strategy with spirituality you will unlock financial freedom and long-term success because you create a deep resonance between your desire and purpose. Discover actionable tips and real-life insights to create a business that resonate with your soul while driving resultsIn this episode of the Business Growth Architect Show, I’m taking you on a deep dive into one of the most important topics in business: how to align your strategy with spirituality to get exactly what you want. As an entrepreneur, it’s not just about having a strategy in place, it’s about ensuring that strategy resonates with your deeper purpose and vision. I’ll walk you through the steps to mastering your mindset, building the right skill set, and consistently taking action to create a business model that not only makes money but also feeds your soul.We’ll explore how to navigate the noise of online business models and marketing tactics that often lead you down the wrong path, and I’ll share how to avoid these cleverly set traps. You’ll learn how to identify the right business model for you—one that is based on your strengths, values, and long-term goals. I’ll also reveal some of the common misconceptions that internet marketers would like you to believe and teach you how to discern what actually works versus what just looks good on the surface. Pictures with wads of cash, anyone?But it doesn’t stop there. We’ll also dive into the spiritual side of business, exploring the power of mindset and manifestation. I’ll show you how aligning your mindset with your business goals will create lasting and deeply fulfilling success. I’m also going to get personal in this episode and share some of my own challenges, including how I realized that despite my impressive success on paper, something was still misaligned in my life and business. Through this journey, I discovered the importance of removing friction, finding flow, and designing a business that reflects who I am and what I’m here to do.Whether you’re just starting out or have been running your business for years, this episode is for you if you’re ready to break free from the standard cookie-cutter solutions and design a business model that actually works for you. One of my big resolutions this year was as I let my sales team go that I want this to be about you. If anything comes up for you and you’d like to connect to talk shop please visit https://UncoverySession.com to book a 15-minute session directly with me. Let’s figure out together if I’m the right person to help you uncover what’s holding you back and how we can design that business model that works for you. With back to back launches I am sure we can find the right product for you.I’d love to hear from you! If this episode resonated with you, please take a moment to like, share, and leave a comment below. Tell me what your biggest takeaway was—whether it’s about aligning your business with your spiritual goals, finding a bu_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #139:  Lan Phan: How to Turn Your Big Obstacle Into Your Biggest Opportunity
Sep 23 2024
Ep #139: Lan Phan: How to Turn Your Big Obstacle Into Your Biggest Opportunity
Had an AHA or Insight? Share it:Lan Phan opens up about losing her dream job and turning that obstacle into her biggest opportunity. Learn how she turned her fear into purpose, found her true calling, and how you can follow her blueprint to change your own life for the better!In this heartfelt and inspiring episode, I welcome Lan Phan, the author of "Do This Daily" and CEO of Community of Seven. Lan shares how she built a new, meaningful life after experiencing a career setback in a thriving corporate career that left her questioning everything. Rising fast on the executive track, Lan was recruited by Fortune Magazine to build a startup within the company. Just as she was beginning to bring her vision to life, the pandemic hit. In an instant, everything changed. Lan got laid off, suddenly was grappling with fear and uncertainty, and forced to let go of the team she just started to build. What followed was a period of soul-searching and deep self-reflection that ultimately led her to a profound shift in perspective. Lan opens up about the emotional turmoil she experienced during this time. She describes how she struggled with feelings of loss, depression, and fear as she questioned her self-worth. A pivotal moment came when her young daughter, with simple yet powerful words, reminded her that her identity was not tied to a job title. With honesty and vulnerability, Lan shares how she began to reframe her mindset, focusing not on what she had lost but on how she could serve others. This shift in focus became the foundation for her new path. She founded Community of Seven, initially starting as a support group for her former team members, which has since grown into a global brand dedicated to democratizing training and development for all. Lan walks us through the concept of Ikigai, a Japanese term meaning "reason for being," which is at the core of her personal and professional transformation. She explains how finding the balance between what you love, what you're good at, what the world needs, and what you can be paid for is essential to leading a fulfilled life.Lan provides powerful insights into how to navigate the balance between spirituality and strategy. She stresses that it’s not just about finding your passion, but also about taking intentional action to live it. Lan emphasizes the need for a mindset shift to overcome fear and self-doubt. She discusses the importance of daily habits and how small actions can lead to transformative changes over time. Her book, "Do This Daily," is designed to help people not just identify their purpose, but also live it through simple, practical steps that can be incorporated into everyday life. Through her story, Lan teaches that life doesn’t necessarily get easier, but we become stronger. She emphasizes that negative emotions should not be feared, but rather seen as guideposts, guiding us through a tunnel toward the light on the other side. Tune in to hear Lan's powerful story and her tips _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #138: Glenn Moore: What Works, What Doesn’t & Make Every Marketing Dollar Count in 2024
Sep 16 2024
Ep #138: Glenn Moore: What Works, What Doesn’t & Make Every Marketing Dollar Count in 2024
Had an AHA or Insight? Share it:In this episode, Glenn Moore uncovers what works in marketing, what stopped working, and how to stretch every marketing dollar to the max. Discover actionable strategies to maximize your marketing budget and drive real growth for your business this year. Today, I’m joined by Glenn Moore, CEO of Bear Fox Marketing, who has 25 years of experience helping small to mid-sized businesses navigate the complex world of marketing. Glenn brings a wealth of knowledge and practical tips to help you optimize your marketing strategy in a way that delivers real results.In this episode, Glenn talks about the tactics that still work and why some older strategies no longer bring the same returns. If you’ve been frustrated by wasted marketing dollars with little to show for it, Glenn’s insights will help you adapt and get back on track.A key takeaway from our conversation is how to make every marketing dollar count. Glenn shares smart strategies for getting the most out of your budget, focusing on high-impact channels like SEO, content marketing, and email marketing. He highlights the importance of spending wisely to drive real growth, especially for businesses with limited resources.Glenn also explains why SEO and content marketing remain two of the best tools for reaching your target audience and improving search engine rankings. We explore how to avoid common mistakes, like competing for overly broad keywords, and how to use free tools like Google My Business to strengthen your online presence.With the explosion of AI and tools like ChatGPT, the digital space is packed with content. Glenn discusses how this affects small businesses and what you can do to stand out. He emphasizes building trust and authority through content that showcases your expertise and appeals to a specific niche.One of Glenn’s key points is understanding your customers’ needs. He shares examples of businesses that have successfully tailored their products and services to meet customer feedback, resulting in significant revenue growth.Beyond the marketing strategies, Glenn talks about the importance of mindset and company culture in driving long-term success. At Bear Fox Marketing, they foster a culture of learning and humility, encouraging employees to grow personally and professionally. This approach not only keeps the team engaged but also improves overall business performance.If you’re interested in learning more from Glenn, be sure to visit Bear Fox Marketing at https://www.bearfoxmarketing.com.If you enjoyed this episode, please like, subscribe, and share it with others. Your engagement helps us continue bringing valuable content to business owners and entrepreneurs like you.We’d love to hear your thoughts! Share your feedback, questions, or experiences in the comments, or join the conversation on social media. Sharing what you’ve learned helps us all grow together!Resou_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #137: Shelly Niehaus: Practical Steps to Find Your First 20 Clients
Sep 9 2024
Ep #137: Shelly Niehaus: Practical Steps to Find Your First 20 Clients
Had an AHA or Insight? Share it:Shelly breaks down practical, easy-to-follow steps to help you find your first 20 clients. Learn how to simplify your marketing, connect authentically with potential clients, and build a strong foundation for your business!In this episode of the Business Growth Architect Show, I speak with Shelly Niehaus, published author, speaker and the host of the top-rated EDUCATED EMPOWERED INSPIRED podcast. Shelly shares how to break free from the complexities and crazy making ideas of traditional marketing strategies and instead embrace a simpler, more intuitive approach to connecting with your audience. If you're tired of feeling overwhelmed by the endless advice of buying-one-more-thing in internet marketing and are ready to find a method that truly resonates with both you and your clients, this conversation is for you.Shelly begins by addressing one of the most common challenges faced by entrepreneurs and business owners today: the tendency to overcomplicate marketing. With so many voices in the industry offering conflicting advice, it's easy to lose sight of what matters—building genuine connections with your audience. She breaks down how to eliminate the noise and focus on what truly matters—having authentic conversations with prospects about their real needs and challenges. By simplifying your approach and focusing on building genuine relationships, you can create content that not only connects but also invites your audience to engage with you on a deeper level. This, Shelly argues, is the key to attracting your first 20 clients and beyond.One of the central themes of our discussion is the importance of aligning your inner compass with your business strategy. Shelly explains in simple terms how your internal state—your faith, spirituality, and overall mindset—directly impacts how you show up for your clients and the opportunities that come your way. Shelly explores the concept of “meeting yourself where you are” in your spiritual development. She shares that it’s not about adhering to a rigid set of beliefs or trying to outdo others in spirituality. Rather, it’s about finding a connection to something greater than yourself—a source, energy, or belief system that guides you in your personal and professional life. Shelly also touches on the importance of giving yourself grace and the freedom to explore different ways of connecting with your inner self. She encourages listeners to break free from the confines of how they were taught to connect spiritually and instead find what truly resonates with you. To dive deeper into Shelly's approach and learn more about her work, be sure to check out her podcast, the Educated Empowered Inspired Podcast, where she continues to share her wisdom on personal and professional growth. You can also explore her resources and offerings at ShellyNiehaus.com. Shelly’s gu_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #136: Daniel Den: How to Find Your X Factor
Sep 2 2024
Ep #136: Daniel Den: How to Find Your X Factor
Had an AHA or Insight? Share it:Discover the 7 Marketing Strategies that make you uncopyable, actionable tips from Daniel Den to discover your X factor and make your business stand out and be unforgettable to your customers.In this episode of the Business Growth Architect Show, I talk to marketing strategist Daniel Den, co-creator of the X Factor Effect and author of Ideas That Influence. Daniel’s story is not just one of success but of resilience, innovation, but his mission -  the pursuit of creating something uncopyable. He shares a candid recount of his early triumph in 2009 when he hit the jackpot with a website that was raking in $1,000 a day, setting him on the path to early retirement—or so he thought. But just as quickly as his success soared, it was nearly dismantled by a flood of copycat competitors who ripped off his winning formula. This painful experience led Daniel to a pivotal realization: to survive and thrive in the business world, you must differentiate yourself to the point where you become uncopyable.Daniel’s journey didn’t end with his website being copied. Instead, it ignited a fire in him to explore the art of differentiation at a much deeper level. Over the past 12 years, he has honed his craft, helping over 20,000 students and clients across various industries carve out a niche that is entirely their own. Through his X Factor Effect methodology, Daniel has guided businesses in becoming market leaders, or as he likes to call them, "category kings and queens." One of the core themes of our conversation is the idea of being deliberately different. Daniel argues that every successful brand has an X factor—something that sets it apart and makes it memorable. He breaks down the process of identifying and cultivating this X factor, emphasizing that it’s not just about being creative; it’s about being strategically creative. He shares examples from his book, *Ideas That Influence,* like the story of Listerine’s genius marketing move in the early 1900s when they owned the word "halitosis" and became synonymous with curing bad breath. A significant portion of our conversation also dives into the emotional and spiritual aspects of branding. Daniel and I explore how authentic storytelling, rooted in vulnerability and genuine purpose, can elevate a brand from simply selling a product to making a meaningful connection with customers. Daniel talks about how spiritual alignment and emotional authenticity are not just buzzwords, but essential components of a brand that stands out. We discuss how brands that tap into a deeper purpose and resonate on an emotional level with their audience are the ones that leave a lasting legacy. I invite you to dive deeper into Daniel Den’s world by visiting his website and checking out his book, Ideas That Influence. And if you found this episode valuable, please share it with your network. Let’s spread the word and help more people discover the power of the X Factor Effect._____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #135: Meredith Bell: Learn How to Develop a Strong Character
Aug 26 2024
Ep #135: Meredith Bell: Learn How to Develop a Strong Character
Had an AHA or Insight? Share it:Unlock the secrets to building strong character and mastering communication skills with Meredith Bell. Lead in your personal and professional relationships with these insights!In this episode of the Business Growth Architect Show, I sit down with Meredith Bell, co-founder of Grow Strong Leaders, to explore the profound impact of character and communication on personal and professional development. Meredith's commitment to fostering strong leadership skills show as we explore essential aspects of growth and self-awareness.Meredith shares her morning rituals to set the tone for her day. She emphasizes the importance of declarations, powerful affirmations that guide her mindset and actions. One of her key declarations is, “Every person is worthy of my love and not one person is worthy of my judgment.” This simple statement serves as her compass, helping Meredith recalibrate her reactions and approach interactions with empathy and understanding, even in moments of irritation or frustration.We discuss the significance of approaching interactions from a place of love rather than judgment. Meredith explains how this mindset shift can prevent us from jumping to conclusions and making assumptions about others’ behaviors. Meredith introduces the beautiful concept of “standing in receivership,” a practice of being open to new ideas and intuitive nudges from the universe. This openness, she explains, is a critical aspect of personal growth and self-awareness. By listening to these subtle signals, we can navigate our paths with greater clarity and purpose. Meredith’s insights encourage us to balance rational thinking with intuitive wisdom, embracing both as essential components of our decision-making processes.Open-mindedness, as Meredith highlights, is a vital character strength that invites growth and learning. Being open to new ideas and perspectives allows us to elevate ourselves and those around us. This willingness to learn and adapt is a continuous journey, one that enhances our ability to lead with integrity and authenticity.Meredith's work at Grow Strong Leaders offers practical tools and resources for developing these essential skills. Their 360 assessments, Skill Builder programs, and insightful books provide actionable strategies for enhancing communication and character. Meredith’s podcast, Grow Strong Leaders, features interviews with thought leaders and experts in leadership, offering valuable perspectives on creating workplaces where people thrive.To learn more about Meredith Bell’s work and explore her tools for character and communication development, visit GrowStrongLeaders.com. I invite you to share this episode with someone who would benefit from our discussion on character, communication, and integrity. Your support helps us reach more people and create a greater impact. Resources Mentioned: Twitter | Facebook | _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #134: Beate Chelette: Leveraging Spirituality And Strategy For Unmatched Growth And Success!
Aug 19 2024
Ep #134: Beate Chelette: Leveraging Spirituality And Strategy For Unmatched Growth And Success!
Had an AHA or Insight? Share it:Discover how aligning spirituality with strategic success will transform your business! In this episode, I explain how spirituality enhances strategic outcomes. We apologize for some of the audio quality, but feel that the content is strong even with the technical glitches. Thank you for your understanding.Welcome to an episode of the Business Growth Architect show! Over the last few months we’ve been integrating into our work how aligning spirituality with strategic planning can propel your business to a different level of fulfillment and success.In this episode I share my personal insights on how spirituality, often viewed as contrasting with business strategy, can actually enhance and complement your strategic efforts. You’ll learn how to integrate spiritual practices into your business approach to align your values, intuition, and purpose with actionable strategies that will give you more satisfaction on your path to what you define as success.Listen to inspiring stories and real-world examples of people who’ve successfully merged their spiritual practices with business acumen. We’ll go over practical strategies for harnessing spiritual energy to overcome challenges, attract meaningful opportunities, and drive sustainable growth. Whether you’re just starting out or looking for a new perspective in your established business, this episode is designed to make you think of integrating your own spiritual beliefs into the work you do. By aligning your business objectives with your personal values and purpose, you’ll navigate obstacles with greater ease and stay motivated through spiritual principles in your daily activities.I’ll also explore how practices like meditation, mindfulness, and intuition can positively influence your decision-making and strategic planning. Or, how going on a hike can be meditation. I’d love to hear how this episode and our refined approach to strategy resonates with you! Share your thoughts and key takeaways in the comments below. Don’t forget to like, subscribe, and hit the notification bell to stay updated with my latest episodes. Your feedback and engagement help me continue to provide valuable content for you.Tune in now and begin on your journey to integrate spirituality with strategy for exceptional growth and success in your business.#SpiritualGrowth #BusinessSuccess  #StrategicPlanning #HolisticBusiness #PersonalDevelopment #MindfulLeadership #EntrepreneurialJourney #SpiritualBusinessResources Mentioned:Beate Chelette: Website | LinkedIn | Instagram | Twitter_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #133: Beate Chelette: How to Constantly Improve Yourself
Aug 12 2024
Ep #133: Beate Chelette: How to Constantly Improve Yourself
Had an AHA or Insight? Share it:Unlock the secrets to constant self-improvement and achieving more, faster! Join me as I share practical tips as well as spiritual insights. Learn how to overcome life challenges, boost your mindset, and take action toward success!Today’s topic is worth a solo episode. I dive deep into the essential elements for personal and professional growth. With 40 years of entrepreneurial experience under my belt, I've learned that a well-rounded skill set, a solid strategic framework, and consistent action are key to running any successful business.First I cover the three key aspects: mindset, skill set, and action. The right mindset lays the foundation for growth. It involves a firm belief in the possibility of achieving your goals and is open to continuous learning. Next, comes the necessity of having the right skill sets,such as how to outline a strategy, understanding and implementing effective processes, and mastering workflows. Finally, there is the third component which is taking consistent action.Transitioning into a more vulnerable and personal narrative, I explore how integrating spiritual and strategic approaches has shaped my journey. I share my vision of being a "badass grandma," a persona that encapsulates my vast entrepreneurial experience and my dedication to making the most of my time. What I mean by that is that at this point in my life I prioritize my commitments, opting for meaningful engagements over superficial networking activities. Facetime with my grandchild versus helping someone figure out how to sell me something?! Diving deeper into my personal life, I talk about the importance of family and intimate relationships. I reflect on my desires to be a loving grandparent, maintain a fulfilling partnership, and create lasting memories with loved ones. This introspection leads me to a broader question: What is the ultimate goal of our endeavors? What is that “there” we are all striving for? For me, it's about arriving at a place where you can look back and say, "The journey was awesome, and I am grateful for where I am now."To help you achieve your own goals, I share my method of reverse engineering success. AKA shortcuts. By defining your end goals clearly and then working backward to identify the necessary steps, you ensure that the journey is as rewarding as the destination, allowing for a balanced and fulfilling life while you get there and then knowing when you arrived.I also share my spiritual practices, which play an essential role in my life. LIsten to the episode to find out what I do.My goal in this episode is to inspire you to seek continuous self-improvement and to integrate spiritual and strategic practices into your life. I hope to connect on a personal level, sharing my experiences and encouraging you to pursue your aspirations with determination and balance.As this episode is pretty personal I invite you to share your thoughts and insights by commenting or reaching out on social media. Do you resonate with my "badass grandma" approa_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #132: Douglas Squirrel: From Basement to Boardroom: How to Use Tech in Business
Aug 5 2024
Ep #132: Douglas Squirrel: From Basement to Boardroom: How to Use Tech in Business
Had an AHA or Insight? Share it:“Elevate your tech and IT team from hidden workers stuck in the basement to strategic powerhouses in the boardroom.”Admittedly I am a bit of a geek myself. That’s why I asked supergeek Douglas Squirrel, expert in technology and business strategy to join me on the Business Growth Architect Show.. Together, we explore the potential of technology teams and how business owners can leverage their IT departments.Douglas challenges the common misconception that IT departments are mere support functions. Instead, he argues that technology teams can be a driving force behind your company's success if integrated properly into the broader business strategy. Involving tech experts in strategic discussions and customer interactions can lead to innovative solutions and significant cost savings. Wait until you hear the story of the kid stranded hungry at McDonalds on the helpline with the IT guy and what happened as a result of it.  One key takeaway from our conversation is the importance of breaking down silos between departments. Douglas states that tech people often possess unique insights that can transform operations and processes. By bringing them into early sales conversations, hiring plans, and off-site meetings, companies can harness their expertise to avoid rollout problems, optimize customer service with AI, and even expand into new markets with automated translations.CEOs should look at their IT departments as a source of profit and innovation rather than just a cost center. We also touch on the broader impact of technology on business. He warns that companies who fail to embrace and integrate technology risk being left behind by more agile competitors. This perspective is make or break for any business looking to compete in today's fast-paced, tech-driven world.Engage further with Douglas's and visit him at https://douglassquirrel.com/ to learn more about his services. Not so jokingly Douglas offers you a fun, interactive certificate that you can use to engage your tech teams with insightful questions.This episode is a must-watch for business owners, CEOs, and anyone interested in the intersection of technology and business strategy and how to break down silos between departments that are all touched by IT.Subscribe to the Business Growth Architect Show, leave a five-star review, and share this episode with colleagues and friends who could benefit from a fresh perspective on technology's role in business. Your engagement helps us continue to bring valuable content to a wider audience. Thank you for tuning in, and I look forward to your feedback and continued support.Resources Mentioned: Website | LinkedIn | Instagram | Twitter_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #131: Josef Schinwald: How To Leverage Guest Appearances For Business Growth
Jul 29 2024
Ep #131: Josef Schinwald: How To Leverage Guest Appearances For Business Growth
Had an AHA or Insight? Share it:Leverage guest appearances for explosive business growth with Josef Schinwald! Learn proven strategies to expand your audience, build your expert status, and boost your brand.In this episode, we have the pleasure of speaking with Josef Schinwald, an expert in podcast guesting, author of "Fast-Tech Formula to High-End Podcast Bookings,"  and the CEO of the Podcast PR & Booking Agency Guest Experts On Air. Josef is giving you a clear strategy on how leveraging high profile podcasts, you can build your brand, expand your audience, and establish your expert status in your industry.Josef shares how he built guestexpertsonair.com, which is dedicated to helping high-caliber experts secure guest spots on top-tier podcasts, to give them the exposure their work deserves even if they are not considered influencers. Josef highlights the potential for creating impactful content that resonates with your target audience, the podcast listeners and establishes a strong intimate connection.A key part of Josef's strategy involves understanding the nuances of public speaking. He shares his own experiences of overcoming the fear of the microphone, offering practical advice for those who might feel intimidated by the prospect of speaking to a large audience. Josef breaks down the steps to becoming a confident and engaging speaker, underscoring the incredible opportunities that arise from being a guest on multiple podcasts.Networking and relationship-building are central themes in Josef's approach. He discusses the importance of maintaining a consistent presence in the podcasting world and how this can lead to lasting connections and significant business opportunities. By appearing on various podcasts, you not only reach new audiences but also establish yourself as a thought leader in your field.Josef and I explore his journey deep into spirituality. He opens up about his studies in divinity and his transformative experiences in India, which have shaped his perspective on life and business. Josef explains how his spiritual journey has informed his approach to business, advocating for a holistic view that balances professional success with personal fulfillment.Josef provides practical tips and insights for aspiring podcast guests. He explains how to effectively pitch yourself, ensuring that your message aligns with the podcast's audience and host. Josef also details the benefits of embarking on a podcast tour, a strategy he used to great effect in his own career.Don't miss this opportunity to transform your business with the power of podcast guesting! Engage with Josef further by visiting his website and downloading his free ebook, which contains actionable steps to start your podcast guesting journey.Resources Mentioned:  LinkedIn | _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #130: Doug C. Brown: Simple Steps to Sell More Without Feeling Rejected
Jul 22 2024
Ep #130: Doug C. Brown: Simple Steps to Sell More Without Feeling Rejected
Had an AHA or Insight? Share it:Doug Brown shares simple steps on how to sell more without feeling rejected. Learn how to boost your sales and confidence!In this episode of the Business Growth Architect Show, Doug Brown of CEO Sales Strategies, a Sales Revenue and Profit Growth Expert, and creator of the Top 1% Academy, explores the transformative power of transparency and trauma awareness in sales performance. Doug offers an exploration of how personal trauma can significantly impact sales professionals, often in ways that are not immediately obvious. Doug begins by discussing the multifaceted nature of trauma and how it can manifest in the sales environment. He explains that trauma isn't always about major life events; it can also stem from accumulated stress, negative experiences, and unresolved conflicts. These underlying issues can shape behaviors, attitudes, and ultimately, sales performance.Transparency is a critical component in addressing these issues. Doug highlights the importance of being honest not only with clients but also with yourself. This involves acknowledging your own vulnerabilities and limitations, which while at first might be challenging but ultimately liberating. Doug argues that transparency fosters trust, both internally and externally, and sets the stage for authentic interactions. Relatability and vulnerability sells. Doug shares some practical strategies for sales professionals to address your trauma. He suggests incorporating mindfulness practices into daily routines to increase self-awareness and reduce stress. Doug also advocates for seeking professional help when necessary, emphasizing that there's no shame in asking for support. He introduces various techniques such as cognitive-behavioral strategies and emotional regulation exercises that can help you manage your trauma more effectively.One of the standout segments of the episode is Doug’s exploration of the emotional and psychological barriers that many salespeople face. He explores the common fears of rejection and the internal struggles that often accompany the sales process. Doug shares practical strategies to manage and overcome these fears. Doug touches upon the broader aspects of personal development and continuous learning. He emphasizes the importance of investing in yourself through ongoing education and professional development. By staying updated with the latest trends and techniques in sales, you can remain competitive and effective in your roles.Engage further with Doug by visiting his website at https://ceosalesstrategies.com/ and download the free ebook "The 1% Earner as well as additional resources, coaching services, and insights into improving your sales strategy. Connect with Doug on LinkedIn at https://www.linkedin.com/in/dougbrown123 and follow him for more expert advice on elevating your sales career.Resources Mentioned:  Podcast  | _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #129: Marshall Davis Jones: Speak Clear, Confident, and Persuasive Every Time
Jul 15 2024
Ep #129: Marshall Davis Jones: Speak Clear, Confident, and Persuasive Every Time
Had an AHA or Insight? Share it:Struggling with public speaking? Discover simple tips to speak clearly, confidently, and persuasively every time with Marshall Davis Jones. Use your body language and tonal influence to be heard and understood every time you speak.In this episode of Business Growth Architect Show, Marshall Davis Jones invites us to an exploration of tonality, spiritual awareness, and their pivotal roles in enhancing interpersonal communication. An expert in tonal influence, Marshall offers a compelling narrative that unveils the transformative power of communication by paying attention to small details.Marshall begins by unraveling the subtle yet impactful aspects of tonality in our daily interactions. He emphasizes that how we say something can often be more important than what we say. "Our tonal quality," he explains, "is like a hidden language that conveys emotions, intentions, and deeper meanings beyond mere words." "Imagine a conversation," Marshall prompts, "where the speaker's voice exudes confidence and clarity versus one where uncertainty or hesitation seeps through. The difference in impact is palpable." He explores techniques for mastering tonal influence, advocating for practices that enhance vocal resonance, cadence, and emotional expression. Moving beyond tonality, Marshall explores the intersection of spiritual awareness and interpersonal dynamics. He thinks that true communication goes beyond verbal exchange; it encompasses a deeper connection rooted in spiritual alignment.Marshall shares insights into how cultivating spiritual awareness enhances empathy, authenticity, and mutual understanding in relationships. "It's about being present," he notes, "and acknowledging the energetic exchange that occurs in every interaction." He encourages you to explore mindfulness practices that promote clarity, compassion, and a deeper connection with oneself and others.Marshall offers practical strategies designed to elevate communication skills. He advocates for active listening as a cornerstone of effective communication, emphasizing the importance of listening not only to words but also to emotions and underlying messages. Central to Marshall's teachings is the integration of spiritual awareness with practical communication skills. He invites you to explore how embodying authenticity and mindfulness can transform everyday conversations into meaningful exchanges. "Communication," Marshall emphasizes, "is not just about conveying information; it's about forging connections and nurturing relationships."To further engage with Marshall's teachings and deepen your understanding, you are encouraged to visit his website at www.tonalinfluence.com. This platform offers additional resources, including Marshall's acclaimed book, "Tonal Influence: How to Listen Better, Speak Clearer, and Set the Tone," which provides comprehensive guidance on mastering the art of communication.Resources Mentioned: _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #128: Tom Schwab: How to Stand Out as a Podcast Guest
Jul 8 2024
Ep #128: Tom Schwab: How to Stand Out as a Podcast Guest
Had an AHA or Insight? Share it:Unlock the power of podcasting to skyrocket your business growth! Join us as Tom Schwab reveals proven strategies to enhance your brand presence, attract your ideal customers, and build lasting relationships through podcasting!In this episode of the Business Growth Architect Show, I connect with Tom Schwab about one of my favorite topics: podcasting. Tom is the founder of Interview Valet and a pioneer in podcast marketing. Tom brings his extensive experience and passion for podcast guesting to the table, offering clear steps on how you can leverage podcast appearances to elevate your expert status and reach your ideal audience.Tom begins by sharing his core philosophy on the importance of authentic introductions over traditional pitches. He makes it crystal clear that the term "pitch" feels impersonal and transactional, whereas an introduction to a conversation fosters a genuine connection. According to Tom, understanding both the host and the audience of the podcast are essential in crafting an outreach message that resonates and adds value. We discuss the pitfalls of mass outreach, such as sending generic emails to hundreds of podcasts, which often end up in spam folders. Instead, Tom advises focusing on a select few podcasts that align with your message and audience. He suggests a methodical approach: listen to the podcast, engage with its content, leave reviews, and interact on social media before reaching out.A key theme in our episode is the idea of giving before asking. Tom references Gary Vaynerchuk's philosophy of "jab, jab, jab, right hook," which translates to offering value multiple times before making a pitch. He provides practical examples of how to do this, such as sharing valuable insights, promoting the podcast on your platforms, and suggesting specific topics for discussion. Tom also touches on the importance of creating a lasting impression during your podcast appearance. He shares stories of guests who treated podcast interviews as mere transactions, failing to engage with the host or promote the episode afterward, which ultimately damaged their reputation. The conversation moves to the mission of Interview Valet, which aims to introduce inspiring thought leaders to millions of people for the betterment of all. Tom shares his criteria for selecting clients, focusing on those who have a positive and impactful message.We also explore the spiritual and strategic aspects of podcast guesting. We discuss how meaningful conversations can spark new ideas and change perspectives, contributing to personal and professional growth. If you’re ready to take your expert status to the next level, don’t miss this insightful conversation with Tom Schwab. Visit https://interviewvalet.com/ to access valuable resources and explore how you can use targeted podcast interviews to reach your ideal customers. Resources Mentioned: Linkedin | Twitte_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #127: Rachel Rider Explains How Spirituality Can Make You a Better Boss
Jul 1 2024
Ep #127: Rachel Rider Explains How Spirituality Can Make You a Better Boss
Had an AHA or Insight? Share it:Feeling stressed at work? Join Rachel Rider as she shares how spirituality can help you feel calmer and make better choices. Tune in to learn how connecting with your inner self can transform your work life and boost your confidence!In this episode of the Business Growth Architect Show, we go deep into a transformative conversation with Rachel Rider, an Executive Leadership coach who works with C-Level executives who is known for her integration of spirituality and holistic practices into her coaching methods. Rachel’s approach challenges the conventional image of Executive Leadership coaching, which often focuses solely on performance metrics and strategic goals. Instead, she emphasizes the importance of a spiritual practice, noting that most successful people she knows have some form of spiritual grounding. This, she believes, is essential for tapping into deeper sources of wisdom and resilience.Rachel's approach combines cognitive awareness, somatic experiencing, and shamanic principles. Rachel discusses the critical importance of understanding our basic survival mechanisms—fight, flight, freeze, or fawn—and how these deeply ingrained responses can either hinder or enhance our leadership abilities. Rachel shares her early start with Zen Buddhist practices at the age of 13, highlighting how meditation and mindfulness laid the foundation for her understanding of how the mind works. She emphasizes the value of meditation in noticing thought patterns and discerning which thoughts serve us and which do not.Rachel integrates somatic experiences to address the nervous system's responses. She discusses how understanding where our nervous system is stuck due to past trauma can help you to resolve feeling paralyzed and unable to make decisions or push through anxiety faster.Adding yet another layer to her Executive Leadership coaching approach, Rachel explores her training in shamanism and her work with crystals. She shares how her connection to the natural world and understanding of energy dynamics have profoundly influenced her coaching practice. Rachel's relationship with the natural world, guided by her training under a Taoist stone expert, underscores her belief in the palpable presence of energy and its impact on our interactions and decisions.If you are curious about Rachel’s methods and looking to start your own journey, she offers practical advice on connecting with your authentic selves. She suggests a simple yet powerful exercise: reflecting on moments during the week when you felt most like themselves. Rachel Rider’s unique blend of cognitive, somatic, and spiritual practices offers a transformative path for leaders seeking more than just conventional success. Her insights and methodologies provide a holistic framework that integrates mind, body, and spirit, paving the way for a more balanced, authentic, and effective leadership style.Resources Mentioned: Website | Instagram | _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #126: Secrets of Good Leaders: Scott Greenberg’s Advice on Managing People and Yourself
Jun 24 2024
Ep #126: Secrets of Good Leaders: Scott Greenberg’s Advice on Managing People and Yourself
Had an AHA or Insight? Share it:Unlock the secrets of effective self-leadership with Scott Greenberg! Discover how you can get your team to perform better and become an inspirational leader. Join the conversation.In this episode, we connect with Scott Greenberg, an acclaimed speaker, author on leadership and performance and explore the intricate dynamics of managing teams and self-leadership. Throughout our conversation, Scott shares the critical elements that differentiate mediocre leaders from great ones, outlining on how  you can inspire genuine commitment and enthusiasm in your team.Scott starts by breaking down what both the hard and soft needs of your team members are. He explains that while meeting hard needs—such as providing fair salaries and benefits—is essential, effective leaders go way beyond these basics. You also must cater to the soft needs: the emotional, psychological, and spiritual aspects that drive your team's engagement and loyalty. By addressing these deeper needs, your leadership will foster a work environment where your employees feel valued and motivated to contribute their best efforts.You’ve heard about the concept of servant leadership and we are breaking it down in this episode. Scott challenges the traditional top-down leadership model by proposing that the most successful leaders are those who see their role as serving their team. This approach involves providing support, resources, and guidance needed for your team members to thrive. Scott also explores the importance of honest self-awareness and continual personal development. He shares that great leaders are always seeking ways to improve, regardless of their current level of success. For the spiritual component of the podcast we explore the role of vulnerability in leadership. Scott explains how being open about your fears, mistakes, and uncertainties can actually strengthen your connection with their team. Mindset is another cornerstone of Scott’s leadership philosophy. He talks about the importance of managing one’s own thoughts and emotions to stay calm and focused, even under pressure. Scott shares practical strategies for cultivating a resilient mindset, from journaling and reflective practices to simple acts of self-care, like enjoying a favorite treat - like ice cream! This episode will find yourself rethinking your approach to leadership and we hope you are inspired to implement these transformative strategies. After the conversation, be sure to explore more of Scott’s work by visiting his website, ScottGreenberg.com. There, you can find resources and information about his latest book, "Stop the Shift Show," which explores how to manage and motivate hourly workers effectively.Resources Mentioned:  Instagram | Twitter | F_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #125: Grant Tate: Master the Art of Asking AI the Right Questions and Get Better Results
Jun 17 2024
Ep #125: Grant Tate: Master the Art of Asking AI the Right Questions and Get Better Results
Had an AHA or Insight? Share it:“Transform Results with AI: Ask Better Questions for Marketing, Problem Solving, and Business Growth. Join AI Expert Grant Tate to Crack the Code!”In this episode of the Growth Architect Show, I am joined by Dr. Grant Tate, the CEO of Bridge Business Transformation, a high-performance business consultancy. Dr. Tate is a leading expert in the application of AI for small businesses, and he shares his extensive knowledge and experience on how AI can be a game-changer for business owners. This episode is packed with insights on how AI can be leveraged to solve problems, enhance marketing strategies, and drive business growth.Dr. Grant Tate begins by recounting his journey into the world of AI. Up until 2019, he was running his own consulting company, focusing on high-tech organizations and executive coaching. The global pandemic accelerated his shift to online consulting and the desire to write a memoir. In November 2022, with the release of OpenAI’s ChatGPT, Grant saw the potential of AI and began to explore its applications extensively. One of the key highlights of this episode is Grant's discussion on the practical applications of AI. He emphasizes that AI can be an invaluable assistant for small businesses, capable of handling a wide range of tasks from developing marketing plans to enhancing customer engagement. He shares real-world examples and talks about how AI can be used to create a detailed marketing plan for your business by simply providing a brief description of the business and its goals.Another significant aspect discussed is the concept of “prompt engineering.” Grant explains that interacting with AI effectively involves learning how to ask the right questions. This process, often referred to as prompt engineering, involves refining questions through a conversational approach with AI, ensuring that the answers provided are accurate and useful. He shares that instead of crafting one perfect prompt, business owners should view their interaction with AI as a dialogue, continuously refining their questions to get the best results.Grant provides his vision for the future of AI in small businesses, predicting that AI will become increasingly integral to business operations. He emphasizes the need for business owners to stay informed about AI developments and adapt to using it.This episode of the Growth Architect Show focuses on harnessing the power of AI to enhance your business and offers practical tips and strategies to help you leverage AI for marketing, problem-solving, and business growth. Don't miss this opportunity to learn how to take your business to the next level with AI!Resources Mentioned: Website | Instagram | Facebook |  Twitter | LinkedIn_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #124: The Enlightened Passenger: Corey Poirier's New Book and Life Lessons
Jun 10 2024
Ep #124: The Enlightened Passenger: Corey Poirier's New Book and Life Lessons
Had an AHA or Insight? Share it:“Join us as Corey Poirier reveals his life-changing journey and the inspiration behind his new book. Discover valuable insights and lessons that can transform your path to success. Don't miss this inspiring episode!”Join us for a transformative episode as we sit down with Wise Traveler, Corey Poirier. In our episode Corey shares his own life-changing journey and the inspiration behind his book, "The Enlightened Passenger," and the powerful lessons he's learned along the way. Corey’s story is one of persistence, overcoming obstacles, and creating a positive impact in the world.Corey Poirier, a seasoned speaker, multiple TEDX speaker and author, talks about how he transitioned from a small-town upbringing to interviewing over 7,500 of the world's top influencers and thought leaders. Corey shares his strategy that he used to connect with such a high number of influencers and how he extracted valuable lessons from their experiences that he has turned into teaching that made him well-known in the self-improvement industry. He also shares his business model that is based on his interviews that he shaped into the BLU Talks platform where he accelerates credibility and success for business owners who want to become an authority by providing unparalleled opportunities to share stages with luminaries like Les Brown, Jack Canfield, and Lisa Nichols.Corey discusses the strategic and spiritual principles that have guided his journey. He discussed the principle of the importance of giving before asking, a philosophy he attributes to Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" approach. Corey shares the steps he used when he invested time and effort into building relationships with luminaries, ultimately earning their respect and support. We explore Corey’s spiritual beliefs and how they intersect with his professional life. Corey explains his transition from a spiritual skeptic to someone who embraces the power of synchronicity and intuition. He discusses how acknowledging and leaning into these spiritual elements has profoundly impacted his personal and professional growth.  Engage with us by visiting ThisIsTheBook.com to grab a copy of "The Enlightened Passenger." By purchasing through this link, you’ll receive exclusive bonuses that are not available elsewhere. Corey’s book offers a deep dive into the lessons he has learned and provides a roadmap if you are seeking to improve your mindset and financial outcome through both, strategic action and spiritual awareness.Additionally, explore the BLU Talks platform to find out if this resonates with you. Corey’s work with BLU Talks provides an exceptional opportunity if you are a thought leader or aspiring influencer and want to gain exposure and credibility fast. Resources Mentioned:Website | Instagram | Facebook _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #123: Crack the Code of Visionary Leadership with Oleg Konovalov
Jun 3 2024
Ep #123: Crack the Code of Visionary Leadership with Oleg Konovalov
Had an AHA or Insight? Share it:"From Abstract Ideas to Lasting Legacies: The “Da Vinci of Vision” Shares Insights on Vision and Spirituality in Business"In this episode of the Business Growth Architect Show I have an inspiring conversation with Oleg Konovalov, the “Da Vinci on Visionary Leadership, a global thought leader, author, business educator, consultant, and C-suite coach. We explore how a clear and actionable vision can profoundly impact your life and business, transforming abstract ideas into tangible successes and lasting legacies.Oleg shares his unique journey and background in the fishing industry to become a global thought leader in vision. He explains that vision is not merely about setting goals or creating mission statements. Instead, vision is about crafting a meaningful space that inspires and energizes you, providing a sense of direction and purpose. A key part of our conversation centers around the deep connection between vision and spirituality. Oleg believes that vision is intertwined with positive and productive energy. He emphasizes the importance of believing in something greater than oneself, whether it’s a higher power, the universe, or an overarching principle. This belief nourishes the soul, fostering a sense of purpose that transcends the ego and connects with a larger cause. Vision, according to Oleg, is about managing energy rather than time. It’s a dynamic and evolving force that continuously inspires and motivates, unlike static mission statements.For those wondering how to turn vision into action, Oleg introduces a practical framework called: CAVIAR – *Clarity of Creation, *Ability as a Visionary, *Viability of a Vision, *Influence in Communication, *Acting and Executing, *Revitalizing a Vision.Oleg shares the example of Tesla and its visionary leader, Elon Musk. Tesla didn’t invent the electric car, but it created a compelling vision for e-mobility that captured significant market share and redefined the industry. This example illustrates how a powerful vision can drive substantial financial success and innovation.We also discuss the importance of maintaining and living your vision every day. Oleg suggests adopting an open system mindset, seeing yourself as part of a larger universe, and continuously acting on spiritual signals. This approach helps you stay connected to your vision and turn inspiration into real results. Oleg emphasizes personal growth and the courage to act on your vision, explaining that as your vision evolves, so must your mindset and approach. This continuous evolution keeps you relevant and impactful, creating a ripple effect that inspires others. Resources Mentioned: Website | Instagram | Twitter | LinkedInBooks: "The Vision Code"_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #122: Nicole Zeno: How to Achieve Better Results by Focusing on Key Marketing Strategies
May 27 2024
Ep #122: Nicole Zeno: How to Achieve Better Results by Focusing on Key Marketing Strategies
Had an AHA or Insight? Share it:"Master the art of navigating buyer personas and strategic marketing alignment with Nicole Zeno. Gain actionable insights to simplify your marketing strategies effectively.”In this episode of the Business Growth Architect Show we introduce Nicole Zeno, a marketing expert from Clever Cow Media. With her extensive background in entrepreneurship and her passion for connecting businesses with their core audiences, Nicole starts the episode by sharing her unique journey from growing up in an entrepreneurial family to carving her own path in the marketing and business world.She reflects on her early days working in her parents' software web company and how this experience planted the seeds of her entrepreneurial spirit. Nicole moved to Los Angeles, where she worked in the music industry, doing everything from journalism and photography to directing and producing music videos. This period taught her the importance of storytelling and emotional connection, elements she emphasizes are essential in marketing. She emphasizes the overwhelming nature of marketing where business owners and marketing departments face burnout due to the "more is better" philosophy. Nicole introduces the concept of strategic alignment, where your business needs to focus on activities that directly contribute to your Key Performance Indicators (KPIs). She walks you through a practical exercise she uses with her clients, encouraging you to envision your business in five years and define clear KPIs that will guide your marketing efforts. Nicole shares a compelling example from her show, "What the Frac," where she discussed fractional executives and the common mistakes they observe in marketing strategies. She highlights the disconnect that often happens when businesses either under or overestimate their marketing needs. Nicole advocates for a data-driven approach to your marketing, where your assumptions are tested, and your strategies are adjusted based on performance. She demystifies the data aspect of marketing, encouraging you to lean into metrics to refine your strategies continually.The episode takes a turn towards the more human aspects of marketing as Nicole discusses alignment of core values and spirituality in business. She argues that your business suffers when your strategies and operations don't align with your core values and the lifestyles of their founders and teams. This misalignment can lead to burnout and a sense of disconnect.Nicole cites an example of a marketing agency founded by two mothers who structured their business around their core value of motherhood, demonstrating how alignment can lead to fulfilling and successful business practices. She emphasizes that authenticity and alignment are increasingly important in marketing, as customers are drawn to brands that resonate with their values and experiences.Resources Mentioned: Website | Instagram_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us
Ep #121: Stephen Tang’s Unique Way of Leading People Through the Covid Crisis
May 20 2024
Ep #121: Stephen Tang’s Unique Way of Leading People Through the Covid Crisis
Had an AHA or Insight? Share it:Stephen Tang reveals how he led his team to devising the Covid test amid the COVID-19 global crisis. Understand how empathy, strategy, and trust can shift impossible challenges into life-saving opportunities.In this episode of the Business Growth Architect Show, we are joined by Stephen Tang, the ex-CEO of OraSure Technologies. He shares his journey of steering the helm during the disruptive era of the COVID-19 pandemic, with the critical mission of creating a user-friendly Covid test. Stephen's account transcends mere crisis management, embodying the essence of visionary leadership, compassion, and following through an expensive and expansive strategic plan.Stephen Tang begins by detailing his background as the son of Chinese immigrants, which shaped his worldview and leadership style. He emphasizes the importance of his heritage in forging his identity as a first-generation American, who is deeply rooted in the values of perseverance, resilience, and the pursuit of the American dream. With a rich academic background in Chemistry, Chemical Engineering, and Business, and over 30 years of experience as a CEO and chairman.Stephen's journey at OraSure Technologies during the COVID-19 pandemic is our focus. He describes how OraSure, originally a small biotech company in Bethlehem, Pennsylvania, known for its work on HIV, hepatitis C, and Ebola, faced the unprecedented challenge of the COVID-19 pandemic to invent a Covid testing strip that was easy to use. The company, which had been producing tests for infectious diseases for over 20 years, had to rapidly pivot and scale up its operations to meet the global demand for COVID-19 testing. Listen to the podcast to hear how he took the company from 80 million tests produced in a lifetime to 80 million InteliSwab® tests in one year. Under his leadership, OraSure developed the InteliSwab® test, recognized by Oprah Winfrey's company as the easiest test of its kind. He shares the strategic decisions and operational changes that allowed OraSure to expand its manufacturing capabilities by a factor of six and increase its revenues by a factor of four during the pandemic.Stephen defines crisis leadership as the ability to deal with situations that are not of one's own choosing and to inspire and mobilize people to perform their best under such circumstances. He emphasizes that the key to effective crisis leadership is the alignment of individual interests with the greater good, a principle that was evident in his approach to motivating OraSure's employees during the pandemic.Stephen also explores on insights on strategy and spirituality in leadership. He argues that having a clear strategy in crisis involves understanding the opportunity and assessing whether the organization has the capability to seize it.This episode is not just a reflection on past experiences but a forward-looking exploration of how the lessons learned during the COVID-19 pandemic can inform future leadership and organizational strategies for the_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us