Vince Beese is the host and founder of Sales HQ, and the guest for this episode is Grant Kitching, the Chief Revenue Officer (CRO) at Levitate.

Summary:

In this episode, Vince Beese interviews Grant Kitching, CRO at Levitate. They discuss the unique approach of Sales HQ, a co-selling community in Raleigh, and Grant's journey from product management to sales leadership. They explore the importance of continuous learning, training, and building a positive sales culture.

Key Quotes:

1. "SalesHQ is the first of its kind co-selling community specifically for high-performing sellers and sales teams. We are curing remote sales isolation demotivation by bringing everyone together on a traditional type of sales floor." – Vince Beese
2. "Levitate helps small and medium businesses more effectively stay top of mind and keep in touch with their networks, driving more business." – Grant Kitching
3. "The minute I stop learning will be the moment my heart stops beating. You have to keep learning and growing." – Grant Kitching

Key Takeaways:

1. The Power of Community in Sales
   • SalesHQ is a collaborative environment combating remote sales isolation.
   • High-energy sales floors foster motivation and team spirit.
   • Co-selling communities can help build strong networks and share best practices.
2. Importance of Continuous Learning
   • Lifelong learning is crucial for personal and professional growth.
   • Being curious and always seeking knowledge keeps you ahead in sales.
   • Continuous improvement in sales techniques and industry knowledge is essential.
3. Effective Sales Training
   • Proper training programs are fundamental for sales team success.
   • Managers should be actively involved in training to build rapport and provide hands-on guidance.
   • Ongoing training and feedback help salespeople hone their skills.
4. Building a Positive Sales Culture
   • Establish a team well-trained and positioned for success.
   • Focus on ethics and always doing the right thing, even when no one is looking.
   • Create an environment where salespeople are encouraged to grow and support each other.
5. Vertical Approach in Sales
   • Specializing in specific industries helps in understanding client needs better.
   • Verticalization allows sales teams to speak the customer's language and offer tailored solutions.
   • Building deep industry knowledge and relationships can create a defensible market position.

Guest Background

• Grant Kitching: CRO at Levitate, with a background in product management and sales. Originally from South Africa, he has a strong focus on small and medium businesses.
• Vince Beese: Host and founder of Sales HQ, creating a unique co-selling community in Raleigh to support high-performing sales teams.