21. Why sellers need to adapt to changing buyer behaviours

The Sales Ladder

Feb 20 2023 • 38 mins

In this episode, we look at how sellers and selling needs to adapt to the new buying behaviors, with Josh Calcanis from DiDNA.

  • How should sellers adapt/change?
  • What roles does technology play in that change?
  • How to balance the need for personalization with the need for efficiency?
  • How to build trust and rapport with buyers?

If you want to hear more about Josh, check out his website: https://www.joshcalcanis.com/