Jan 25 2023
20. Checklist to ensure pipeline health - with Patrick Thorp, Ebsta
In this episode we speak with Patrcik Thorp, VP Revenue at Ebsta, about pipeline management. He shares a checklist to ensure pipeline health. More specifically, we cover:Sales fundamentals and the importance of focusing on them in the current business climateThe key components of a successful sales process, including prospecting, qualification, and closing.The importance of personalization in sales and the need to tailor messages to specific prospects.The value of different sales channels, including email and cold calling, and the need to use the channel that best suits the prospect's preferences.