Welcome to another freshly brewed edition of Tourism Heads & Their Tales brought to you by the award-winning agency Eddy Alexander. Let's rejoin our conversation with Tim Wolfe, Director of the Colorado Tourism Office, in Part 2 of the podcast. Tim discusses the trends that are now commonplace, accelerated by the pandemic, the value of international tourism, and how each country is unique in its visitation habits that can have a year round impact on the visitor economy. We explore partnerships and co-op programs and discuss how tourism is a key element in economic development. We hear about the challenges of making a difference in diverse destinations within the state. Tim has some great stories and great insights with crucial takeaways that will impact all destinations. This is an unmissable podcast episode!