Jenny dives into her: "Media Planning Guide for Non-Profit Attractions." It outlines 4 rules to help marketers plan their annual paid media budgets.

The rules are:
1. The Bucket Rule - all media channels (TV, radio, social, etc.) should be bucketed into either Opportunistic or Impactful.

2. The 60-40 Rule - spend 60% of your budget on Impactful channels and 40% of your budget on Opportunistic channels.

3. The 5% Rule - only invest in a channel if you can allocate at least 5% of your budget to that channel. IE - don't spread yourself too thin.

4. The Social Rule - zoos, aquariums, gardens and museums should be spending at least 10% of their marketing budget on paid social.

Read the full guide here - https://attend.media/

This podcast is produced by attend media.

attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com