We talk with Alyssa Fagien from ATL Bucket List to learn some best practices on how influencers want to work with non-profit attractions. We talk about what makes a good brief for a creator, sharing your attraction's 'hidden gems,' and whitelisting creator content for ads.  This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events. We discuss...What goes into creating an event from scratchUsing variable pricing to generate value for events Selling memberships (or, season passes as they call it) This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs.  And, many attractions are looking to increase attendance after record-setting years further. We discuss...Buying non-preemptable ad inventory on TV and radio Using programmatic out-of-home to drive ticket sales on 'off nights'How Pinterest can drive ticket sales in early November Using Influencer Marketing to set guest expectations when your attraction is at capacity This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jim Bartoo from the Nashville Zoo joins the show to talk marketing. We discuss...The value of relationships with local TV, radio and newspaper outlets His approach to getting earned mediaA plan to spend ad dollars outside the Nashville market This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

We bring in attraction industry veterans Matt Heller and Josh Liebman to discuss the intersection of guest experience, employee retention, and marketing. About our guests... Matt Heller - PerformanceOptimist.comAfter 20+ years in hospitality leadership and human resources, Matt Heller founded Performance Optimist Consulting in 2011 with one simple goal: Help Leaders Lead.Matt does this through training workshops, coaching programs and ongoing development initiatives. He is fortunate to work with individuals and organizations large and small to help them improve leadership competencies, customer service, employee motivation and teamwork.Matt has written two books: The Myth of Employee Burnout and ALL CLEAR! A Practical Guide for First Time Leaders and the People Who Support Them.Josh Liebman - LiebmanLeisure.comJosh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. Josh is a serial entrepreneur, consultant, and speaker.AttracionPros Podcast - AttractionPros.comAttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry.This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can't say "build a roof" a media planner can't just say "run ads on connected TV." More detail is required. In this episode, Jenny shares practical tips on what buying guidelines should be included in your media plan so that the person - whether in-house, at an agency or a vendor - can properly invest your attraction's advertising dollars.  This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny dives into her: "Media Planning Guide for Non-Profit Attractions." It outlines 4 rules to help marketers plan their annual paid media budgets. The rules are: 1. The Bucket Rule - all media channels (TV, radio, social, etc.) should be bucketed into either Opportunistic or Impactful. 2. The 60-40 Rule - spend 60% of your budget on Impactful channels and 40% of your budget on Opportunistic channels. 3. The 5% Rule - only invest in a channel if you can allocate at least 5% of your budget to that channel. IE - don't spread yourself too thin. 4. The Social Rule - zoos, aquariums, gardens and museums should be spending at least 10% of their marketing budget on paid social. Read the full guide here - https://attend.media/ This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms other than Facebook, Instagram and TikTok. We talk about...Pinterest = wedding planning, holidays, fashion and art Reddit = really niche audiences like sneakerheads LinkedIn = corporate audiences for meetings and events, donationsSnapchat = not worth it unless you have a large social budget X = stay awayThreads = not there yetThis podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign. We discuss...What media channels attractions can really buy programmatically in 2024. A few tactics to buying streaming TV and radio on a local level. What you can't buy with a DSP (Meta, YouTube) Why it's important to communicate with your DSP rep and/or campaign manager as you begin to plan your digital media budgets, strategies and tactics. This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Most non-profit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat. We discuss...How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Non-Profit Attractions for more.)When attractions should consider adding TikTok to their paid media strategy. Some pitfalls attractions get caught in when running paid social media campaigns. This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny shares her 5 steps to launch - or double-down on an existing - social media influencer campaign. Most non-profit attractions are doing some sort of influencer marketing now.  We suggest doing more. Our plan uses 'nano influencers' to quickly build a library of user-generated content...without breaking the bank. We discuss why TikTok is the best place platform to find, pay, and promote 'nano influencers.'   This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV). We discuss...Look at TV and Online Video as two different tactics in your marketing planThe reasons why not to abandon broadcast TV just yet What questions to ask when you are buying streaming TV This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny shares how she would build an in-house media buying team at a zoo, aquarium, museum or garden. She takes on the challenge from the perspective of a 15-year ad agency pro. Her steps are... Get the attraction's visitation numbers in a place where she can see them weekly Get access to all ad buying platform - Google Ads, Facebook, etc. And, start paying all the media bills directly. Hire a 'media coordinator' and not a 'media buyer/planner' Find the best consultants and freelancers to do the specialty work This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com