Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events.

We discuss...

1. What goes into creating an event from scratch
2. Using variable pricing to generate value for events
3. Selling memberships (or, season passes as they call it)

This podcast is produced by attend media.

attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com