We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign.

We discuss...

1. What media channels attractions can really buy programmatically in 2024.
2. A few tactics to buying streaming TV and radio on a local level.
3. What you can't buy with a DSP (Meta, YouTube)
4. Why it's important to communicate with your DSP rep and/or campaign manager as you begin to plan your digital media budgets, strategies and tactics.

This podcast is produced by attend media.

attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com