Jenny shares how she would build an in-house media buying team at a zoo, aquarium, museum or garden. She takes on the challenge from the perspective of a 15-year ad agency pro.

Her steps are...

1. Get the attraction's visitation numbers in a place where she can see them weekly
2. Get access to all ad buying platform - Google Ads, Facebook, etc. And, start paying all the media bills directly.
3. Hire a 'media coordinator' and not a 'media buyer/planner'
4. Find the best consultants and freelancers to do the specialty work

This podcast is produced by attend media.

attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com