You Are Your Superpower w/ Jake Karls of Mid-Day Squares

Food Chained

Dec 13 2022 • 37 mins

In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand.

Things we discuss:

  • What did Jake do before MDS?
  • MDS' origin story
  • A media company that happens to sell chocolate
  • The big brand that sent the C&D
  • MDS' positioning evolution
  • Owning production
  • 30 under 30
  • How placement in store mattered so much for MDS
  • And more!


Show Notes:

Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.