On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.Things we discuss:Being an attorney to start in CPGBridging cultures in foodConsulting for brandsThe Ethnic AisleShow Notes:Connect with Stacey on LinkedinConnect with Tiffany on LinkedinCheck out Sweety Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.Things we discuss:Shownotes:Aaron's finance and global supply chain backgroundImports/ExportsMeat vs. Anti Meat consumersThe importance of brandingMaking your brand feel humanThe process and regulations of IbericoShow Notes:Connect with Aaron on LinkedinCheck out Mercado FamousCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.Things we discuss:How college sports drives culture at Alec'sA2 dairy - what's so special about it?How does Alec's come up with flavors?Owning your own production facilityWhat could Big Dairy be doing better?Running a frozen DTC channelQuality of life for farmersSustainable agricultureRegenerative ingredientsShow Notes:Connect with Alec on LinkedInCheck out Alec's Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.Things we discuss:Brand AmbassadorsEarly days of launching a brandB2B AudienceData Driven CPGAnd more!Show Notes:Connect with Justin on LinkedInCheck out Snack MagicCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.Things we discuss:Zoe's StoryGamingChompsRetentionWho would your brand be if they were a celebrity?And more!Show Notes:Connect with Zoe on LinkedInCheck out the Oopsie PodcastCheck out Chomps w/ code: ZOE15Check out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:Amazon vs. DTCBuy w/ PrimeAmazon Affiliate pushesFBA vs. FBMAmazon remarketingAmazon Private LabelAnd more!Show Notes:Connect with Chris on LinkedInCheck out CartographCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale

On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss:Leveraging Snack Magic dataRetail roadmap for startupsF&B trendsRetailer buyers doing due diligence on brands like investorsThe 3 R's of FundingEmily Sundberg's piece on smallwashingAnd more!Show Notes:Connect with Amrit on LinkedInCheck out Indie CPGCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.Things we discuss:How Adgile bridges the gap between OOH and digital media advertisingOOH best practicesColor psychologyBehavioral psychologyOOH attributionGPS + geofencingWhat's next for Adgile?And more!Show Notes:Connect with Tom on LinkedInCheck out AdgileCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.Things we discuss:Bruce's history in the military and LAPDHow he began working with Quest NutritionWorking for freeServing othersHow he became so well known in Sports NutritionAnd more!Show Notes:Connect with Bruce on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. Things we discuss:Relief should be something you enjoy, not endureDealing with an ED and the long-term impactDigestive Health Building an OTC (over-the-counter) brandZoom filters (listen if you want to laugh)And more! Check out Wonderbelly on LinkedInConnect with Lucas on LinkedInWonderbelly websiteCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale  • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder. Things we discuss:Traveling the world as "research" :-PThe history of RöstiHow to win on QVC Oregon State food scientists/R&DForm factor as a moatAnd more! Show Notes:Check out Rösti Stuft Spuds on LinkedInConnect with Stephen Caldwell on LinkedInWhere to buy Rösti Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms.  Things we discuss:Finance backgroundBusiness x life partnershipBrand positioning The need for product education in mushroomsHer biggest "oh shit!" momentAnd more! Show Notes:Check out Popadelics Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years.  Things we discuss:Finance backgroundDream Pops' origin story from mom's kitchen to commercial kitchenThe built-in moat of having a dodecahedron form factorBrands that inspired DGThe lay of the land before plant-based was en vogueEarly capital-raising storiesCreating your brand's dream worldHis social media strategy that every founder can useAnd more! Show Notes:Connect with David Greenfeld on LinkedInCheck out Dream Pops Where to buy Dream Pops Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand.  Things we discuss:What did Jake do before MDS?MDS' origin storyA media company that happens to sell chocolateThe big brand that sent the C&DMDS' positioning evolutionOwning production30 under 30How placement in store mattered so much for MDSAnd more! Show Notes:Connect with Jake Karls on LinkedInCheck out Mid-Day Squares Where to buy Mid-Day Squares Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco.  Things we discuss:The start of Aura BoraSeasonal flavor dropsShark TankBeing uniquely yourself as a brandGreen Bean CasseroleBeardsAnd more!Show Notes:Connect with Paul Voge on LinkedIn Check out Aura Bora Where to buy Aura Bora Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Kristin Charbo (Co-Founder of Glonuts) shares the Glonuts origin story and how a side hustle became her and Grover's main squeeze.  Things we discuss:Coffee cart -> donutsFunding the business (you have to listen to this)Being your own co-manBeing your own 3PLBurnout, and how it has created so many startup CPG foundersAnd more!Show Notes:Connect with Kristin Charbo on LinkedIn Check out Glonuts! Where to buy GlonutsCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Stu Davidoff (Founder & CEO of Gigantic!) joins us to share his journey from finance to building a candy bar empire.  Things we discuss:Finance -> Candy BarsGigantic's guardrails during R&DBilly Corgan from Smashing PumpkinsHow did the brand get its name?The trends moving from overly sweet to  "sortasweet"And more!Show Notes:Connect with Stu Davidoff on LinkedIn Check out Gigantic! Where to buy Gigantic!Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Matt Weiss (Founder & CEO of Rind Snacks) joins us to discuss his journey from finance to CPG founder. With a great-grandmother who instilled the idea of "roots, rinds, seeds, & stems" early on, Matt took this family lesson, coupled it with a finance background, and set off to create a high growth better-for-you snacking platform with an emphasis on reducing food waste.  Things we discuss:Living your dream vs. others'Upcycling The shift from super sweet to tangy and zestySelling stories vs. productsHis first "Oh, shit!" momentAnd moreShow Notes:Connect with Matt Weiss on LinkedIn Check out Rind Snacks Where to find Rind Snacks Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the kno

In this episode of Food Chained, Phil Lempert (The Supermarket Guru) joins us to discuss supermarket trends & insights, as well as a variety of topics impacting today's food supply.  Things we discuss:• Phil's take on rising food prices and possible solutions• SKU discipline and the need for brands to consolidate offerings • Brands that have exercised SKU discipline well (Kerrygold, Liquid Death)• Leaders in Private Label like Nestle, Kirkland, Kroger/Albertsons • The pros and cons of PVL• Trends and insights moving into 2023 (indoor farming, plant-based evolution, meat packing, store brands, insect protein) • And much, much moreShow Notes:Connect with Phil Lempert on LinkedIn Check out Supermarket Guru Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Delisa Harper (Co-founder of Funky Mello) joins us to discuss the origin of Funky Mello and how, during one fateful music festival, her marriage and business were born.  Things we discuss:• Spouses as Co-founders• Music Festivals as an incubator for life and business partnerships? :-P  • The importance of mentors and accelerators• Networking and partnerships• Farmer's Market => Whole Foods Market• Much more!Show Notes:Connect with Delisa Harper on LinkedIn Check out Funky Mello Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.