Podcast Theory

Jason Cercone

Welcome to Podcast Theory! This show is dedicated to diving deep into the art and business of podcasting and helping seasoned and aspiring podcasters alike take their skills to new heights. Since this podcast's launch in 2020, it's undergone a couple of changes. Seasons 1 and 2 were known as Pod Theory, while Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified. These episodes live on in the archives while new seasons of Podcast Theory are set to feature your host, Jason Cercone, joined by a new Featured Co-Host each season to cover various aspects of the world of podcasting, as well as replays of daily livestreams taking place on YouTube. Subscribe now so you'll be ready to consume! Podcast Theory is a Bombtrack Media Production.
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Episodes

10 Reasons to Book a Podcast Strategy VIP Day With Me | Podcast Theory Live 6.14.24
2d ago
10 Reasons to Book a Podcast Strategy VIP Day With Me | Podcast Theory Live 6.14.24
REPLAY OF PODCAST THEORY LIVE 6.14.24Starting a podcast is not an easy task, regardless of what that one "gooroo" on Instagram might have told you in some 30-second Reel.Is it rewarding? Absolutely.But does it also require the right mindset, a sound strategy, and an unwavering commitment to not only START a podcast, but keep things going with consistency? ABSOLUTELY.In this episode of Podcast Theory Live, I'm breaking down my new Podcast Strategy VIP Day and sharing 10 reasons why you should consider joining me for this session if you're ready to launch a podcast OR knock the dust off and make improvements to an existing one.One thing I wish someone would've told me when I first started podcasting: You don't know what you don't know.And that's the guidance I want to bring to you. Together, we will:✅ Answer your burning questions about podcasting✅ Dive deep into your podcast ideas✅ Design your comprehensive podcasting strategy✅ Build your production and marketing infrastructure✅ Establish the proper branding for your podcast✅ Lay out your podcast's first season and initial launch strategy✅ Instill the right mindset to succeed at podcasting long-termBy time your VIP Day is over, you will be in a position where the only thing left to do will be to press record and bring your podcast to life!Trying to start a podcast on your own, ESPECIALLY if you've never done it before, is a recipe for disaster.Discover how a Podcast Strategy VIP Day will set you up for growth and success in the podcast space.Visit bombtrackmedia.com/vip to get started!____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Stop Dropping the Ball With Connection & Outreach | Podcast Theory Live 6.13.24
3d ago
Stop Dropping the Ball With Connection & Outreach | Podcast Theory Live 6.13.24
REPLAY OF PODCAST THEORY LIVE 6.13.24Guess what? Not everyone needs your shit.Guess what else? Not everyone needs MY shit.As hard as it may be to accept, the whole world did not wake up this morning needing exactly what you have to offer.Nor does any podcaster need to bring you on their show as a guest because you explain to them how much success you've achieved.One of the biggest issues plaguing the digital world is connection and outreach. There are too many people "pitch slapping" others from jump, taking no time to get to know an individual, discovering what's working for them and what isn't, and seeing if they truly have a solution that can help solve their specific problem.Likewise, many aspiring podcast guests are focusing too much on their own accomplishments and accolades instead of letting podcasters know why they believe their show aligns with their mission and message.I firmly believe the best way to cut through the noise in today's world is to be a genuine human. It's less stressful and will lead to far better results at the end of the day.In this installment of Podcast Theory Live, I'm sharing what I've been experiencing in this arena lately and why it's important to bring a humanistic approach to connection, outreach, and overall communication.____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Set yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Are You Maximizing Your Podcast Experience? | Podcast Theory Live 6.12.24
4d ago
Are You Maximizing Your Podcast Experience? | Podcast Theory Live 6.12.24
REPLAY OF PODCAST THEORY LIVE 6.12.24When you hear the term 'podcasting,' what comes to mind?For many, it's the act of creating audio content that's shared through apps like Apple Podcasts, Spotify, iHeart, and more.While that answer is indeed accurate, podcasts have evolved and offer so much more that often gets overlooked by creators AND those who leverage the medium to make guest appearances.In Episode 3 of Podcast Theory Live, I'm diving into how you can maximize the time you put into your podcast and get the most from your efforts, whether you're producing your own podcast or bringing your knowledge and expertise to the mic as a guest.Click here to connect with Lyndsay Phillips via LinkedIn____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Set yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Things I've Learned About Livestreaming So Far | Podcast Theory Live 6.11.24
5d ago
5 Things I've Learned About Livestreaming So Far | Podcast Theory Live 6.11.24
REPLAY OF PODCAST THEORY LIVE FROM 6.11.24I came into 2024 knowing I wanted to make livestreaming a part of my production process...I just wasn't sure where it would fit and how I should proceed.Where I landed was doing a weekly livestream called Let's Blow This Up Live, an extension of my new podcast, aptly named Let's Blow This Up.I immediately fell in love with the process of livestreaming and knew I needed more!Hence, Podcast Theory Live, the very livestream you're consuming as we speak, was born.Now, admittedly, I'm still new at this. Yes, I've been podcasting for nearly a decade, but going live on a consistent basis is still a new venture (Let's Blow This Up Live started May 8th, 2024, just a tad over a month removed from the production of today's daily livestream).In no way, shape, or form am I an expert...but I've definitely learned a few things to this point that I'd like to share. Perhaps it's JUST the piece of advice you need to hear to get your own livestream up and running.____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Set yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Is Podcasting the New SOCIAL Media? | Podcast Theory Live 6.10.24
6d ago
Is Podcasting the New SOCIAL Media? | Podcast Theory Live 6.10.24
REPLAY OF PODCAST THEORY LIVE FROM 6.10.24It's no secret the face of "social" media has changed.Today, networks like Facebook, Instagram, TikTok, and others have become ad and algorithm-driven, making it increasingly difficult to maintain social standards once championed and rewarded by these platforms. Oftentimes, it's hard to even tell if you're connecting with a real person or a bot dead set on scamming you.With podcasting, you always know you're connecting with a real person and, when value is front of mind with all parties involved, the opportunities for relationships to spark and big ideas to unfold is elevated in spades.If you ask me, podcasting has become the new SOCIAL media of our world and brands, businesses, entrepreneurs, and professionals at all levels need to make it part of their communication structure.This is the debut installment of Podcast Theory Live and I couldn't think of a better topic to tackle as I get this new series off the ground.____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Set yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
What's Old Is New(ish) Again | An Introduction to Podcast Theory
Feb 1 2024
What's Old Is New(ish) Again | An Introduction to Podcast Theory
Welcome to Podcast Theory! This show has undergone some changes since its launch in 2021, including a couple rebrands, name changes, and format adjustments.But overall, the mission of providing content to help you become a better podcaster has remained in tact.Today, I am officially dubbing this show as Podcast Theory going forward.In this brief introductory episode, discover what's on tap for Podcast Theory as new seasons get set to go live. Podcast Theory will be produced in seasonal format and each season will have a featured co-host joining me to talk about various aspects of podcasting. From production to hosting to guesting to marketing and every point in between, we've got the lowdown to help transform you into a straightshooting podcaster with upper management written all over you!Upcoming seasons of Podcast Theory (combined with the archives of this show previously known as Pod Theory and, for a hot minute, Solo Podcasting Simplified) are designed to elevate your podcast game. Please feel free to submit any topics you'd like covered in future seasons or any burning questions you'd like answered to jason@bombtrackmedia.com.The first season of Podcast Theory (Season 4 in this podcast's catalog) will come your way Spring 2024. In the mean time, take a moment to jump back in the archives and discover what you've missed so far.Podcast Theory is A Bombtrack Media ProductionSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Podcast Therapy: Why Do People Love Podcasts So Much?
Aug 3 2023
Podcast Therapy: Why Do People Love Podcasts So Much?
The reasons why people love podcasts is pretty subjective.For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.Perhaps the podcast features valuable guests you don't want to miss.Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few minutes.It could be any of these reasons or something completely different, but there's one common denominator that makes podcasts such an important part of people's lives:Podcasts are passive.That means podcasts can be consumed without one having their full attention dedicated to said consumption. You can put on a podcast and take a walk, get in a workout, make your morning or afternoon commute more enjoyable, even get some chores around the house completed.All while swinging to the sweet sounds of your favorite podcast content provider.Podcasts play a meaningful role in people's lives because they enjoy the content while partaking in something else they enjoy. Or, at the very least, a solid podcast can make the not-so-enjoyable moments a little bit easier to stomach.This is why you can't ignore bringing a podcast into your business practices. The connections you build are too powerful to forego.In this episode of Solo Podcasting Simplified, it's another installment of Podcast Therapy and, just like the title suggests, I'll be sharing why people love podcasts so much, as well as why you can't ignore building a podcast of your own based on that love affair.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
How Important Is a Website For Your Solo Podcast?
Aug 2 2023
How Important Is a Website For Your Solo Podcast?
If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.Or, building a separate website 100% dedicated to your podcast production.Why is this so important?We discussed a variety of reasons:The SEO benefitsThe value podcast content adds to your websiteThe value podcast content adds to your overall brand should you ever choose to exit your businessPodcasting has evolved beyond just being an audio format.The content found within your podcast can be extracted and used to provide impact and transformation to people who discover you, but may not necessarily listen to podcasts.Today, podcast content is often discovered through search engines like Google and YouTube on a daily basis.And if you don't optimize your content for discoverability through your website, you're leaving huge opportunity and a great deal of potential money on the table.In this episode of Solo Podcasting Simplified, I'm diving deeper into the importance of leveraging your website to showcase your podcast content and sharing some tips to help you make it happen with ease.IMPORTANT LINKS:Click here for this episode's feature blog post, resources, and moreSchedule a Podcast Clarity Session TodaySet up a website for your podcast in just 5 minutes!Set yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson
Aug 1 2023
The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson
Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from.You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your reach and expanding your network.A podcast serves as a consistent, reliable content distribution channel that allows you to effectively project your message to a targeted audience and communicate how you can help them achieve the transformation they seek.The content found within your podcast can be repurposed and utilized on other channels, such as websites, blogs, YouTube, and social media.This, in turn, fuels the growth of your brand presence and moves you closer to closing new business, thus fueling more growth, and so on, and so on.And when your podcast is of the solo variety (meaning you're the primary voice on the majority of episodes delivering value, wisdom, and transformative insight), listeners who resonate with your message will feel the impact from you...and you alone. Building a solo podcast directly related to your brand and leveraging the content you create to the fullest extent is going to provide you with a bona fide path to connectivity with current and potential customers the likes of which you've never experienced.That type of impact is impossible to exclude from your overall brand-building strategy.In Episode 012 of Solo Podcasting Simplified, I'm proud to share the mic with this podcast's first guest, the Marketing Closer herself, Mickey Anderson. Mickey is a wealth of knowledge on content strategy, marketing concepts, and how to best use solo content to position yourself as a resource your industry needs.Join Mickey and I for an in-depth conversation about:Solo podcast strategyHow to use solo content to position yourself as a thought leaderThe value a podcast adds to your brandThe importance of using your content to amplify your website presenceClick here for this episode's feature blog post, resources, and moreConnect with Mickey on her websiteSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Podcast Therapy: The Truth About Consistency In Podcasting Revealed
Jul 27 2023
Podcast Therapy: The Truth About Consistency In Podcasting Revealed
Consistency is vital to success in podcasting.The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become.You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with friends, colleagues, clients, and loved ones, and how you present your message on stage, on conference calls, and in virtual and in-person meetings.But consistency in podcasting doesn't just refer to a commitment to mastering your craft.Consistency is also about being there for your audience when you say you'll be. When you bring new content to your audience on a consistent basis, they will not only get more invested in the content you produce, but they'll begin working this content into their routine.For example, if you publish new episodes every Thursday, a loyal listener will use their time at the gym or on their morning commute to consume your latest release.They expect it. And when it's not there, they will find something else to fill the void.When that happens, you run the risk of losing that listener and it may be hard to get them back simply because they only have so many hours a week to dedicate to podcast consumption.Maintaining consistency will keep listeners in place and continue to establish a high level of trust with each of them.But it's also important to understand that consistency in podcasting does not mean you need to overextend yourself and let burnout creep into the equation.Episode 011 of Solo Podcasting Simplified features the next installment in the Podcast Therapy series and I'm revealing the truth about consistency in podcasting.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Here's Why I'm Breaking Up With Social Media (For Now)
Jul 26 2023
Here's Why I'm Breaking Up With Social Media (For Now)
Social media has woven itself into the fabric of society.At this point in time, is it even possible to imagine a world without it?The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated.I've been part of the social media vortex since the early 2000s since MySpace wasn't just a thing, it was the thing.Hell, if you go back into the late 90s (yes, I'm totally dating myself here), I was all over the trailblazing outlets like Yahoo! Chat, AOL Instant Messenger, and ICQ. Those platforms may not have been considered social "media," but they certainly served as a precursor to the far more cutting-edge, innovative networks we inhabit today.Over the years, I've leaned into social media heavily. From extolling its virtues through a small social media marketing company I operated with my best friend to once claiming you don't need a website if you have a strong social media presence on a podcast (crazy, right?) to leveraging it in a variety of ways both personally and professionally, social media has been a major part of my life.So why, after all this time and all this love for the world of social media, have I made the decision to break up with these platforms?In Episode 010 of Solo Podcasting Simplified, I share why I've made the decision to break up with social media and focus my attention where it can best serve you. I also share some commentary on the state of social media and why this is the right time for me to make this move.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
What is the Ideal Length For a Solo Podcast Episode?
Jul 25 2023
What is the Ideal Length For a Solo Podcast Episode?
How long should a podcast episode be?If you've been looking for a question that has a myriad of answers, this is the one.When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different.Some podcasts clock in around five minutes.Others go 2-3 hours.According to The Social Shepard website, the average podcast length is 20-40 minutes.OK, so how do you make sense of this wide range of times and determine what works for your solo podcast?It's not as complicated as it may seem.In reality, there are just two key factors to focus on that will help you create content your ideal listeners want to consume without putting you in a position to break your back trying to keep up with a laborious production schedule.In Episode 009 of Solo Podcasting Simplified, I'm sharing the ideal length for your solo podcast productions, as well as debunking some of the common misconceptions about podcast episode length you've most likely encountered.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Podcast Therapy: Success In Podcasting Begins With Mindset
Jul 20 2023
Podcast Therapy: Success In Podcasting Begins With Mindset
Why do so many podcasters fail?There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages.Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published.In addition, new podcasters often get fixated on download metrics and believe this is the only way to gauge success for their show.Sometimes, podcasters get overwhelmed with the amount of work it takes to manage and maintain a podcast, meaning they didn't properly plan time into their schedule to carry out the tasks of production, communication, and promotion.And in some instances, new podcast creators venture too far outside their zone of genius and try to create content that doesn't excite them or doesn't speak to their target audience, causing them to become disengaged, burnt out, and unhappy with the act of creating new content.These are just a few potential reasons why someone may abandon their podcast efforts......and each of these items could've been avoided if these creators took time to establish a winning mindset before they ever pressed record.Episode 008 of Solo Podcasting Simplified features your first dose of Podcast Therapy! I'll be airing these therapy sessions weekly to help you with various aspects of podcasting. In the premiere installment, I'm zeroing in on what I feel is the most important element of successful podcasting: establishing the right mindset.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content
Jul 19 2023
Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content
The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see.What's good about this is the fact that answers are always at our fingertips.What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into our lives.If you're a coach or consultant who's adding content to the mix in any capacity, it's incredibly important not to get lost in the aforementioned minutia and, instead, generate content that serves a specific purpose and connects with people when they intentionally search for it.Let's break that down...Simply posting a link to your most recent podcast episode, blog post, etc. on Twitter, Instagram, LinkedIn, etc. will do little to bring new listeners over to your show...as you may have experienced.With the sheer amount of content that's being spilled on to social media simultaneously, it can be next to impossible to even get your posts seen...let alone have them break someone free of their 'scroll hole' to listen to your podcast.But if you build content for a specific purpose that's aimed at a specific person looking to solve a specific problem AND you build it in a way that's SEO-friendly and easy to discover when intentional search is conducted, your chances of making a genuine connection and gaining a loyal follower/listener/viewer/reader increases dramatically.When you DO make connections on social media, your first step should be to move the conversation to a channel where you have more control (i.e., an email list).And you have a much better chance of making that happen if you give your new connection exactly what they're looking for. This can be accomplished with a solo podcast, but the philosophy of niching down, providing more focused content, and leaning into an area of specialization transcends the podcast medium and should be applied to everything you do.In Episode 007 of Solo Podcasting Simplified, I break down why getting laser-focused with your solo podcast content, as well as the products and services you provide your customers, will help you cut through the noise and stand out in a crowded digital landscape.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
4 Impactful Ways Coaches Can Stand Out With a Solo Podcast
Jul 18 2023
4 Impactful Ways Coaches Can Stand Out With a Solo Podcast
If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience.And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as well as your those who are part of your ecosystem, but haven't yet made any sort of financial investment in your guidance.Both serve as tremendous assets to your brand and speaking to each entity with clarity and confidence will strengthen your relationship with existing customers and clients while building trust with potential ones as you move them closer to the transformation they seek.Solo podcasting can serve as a key catalyst for relaying your message and establishing strong relationships that grow your brand. This method of content creation should not be overlooked by any coach or consultant due to the effectiveness each episode carries with it.In Episode 006 of Solo Podcasting Simplified, I share four impactful ways you can use this the solo podcasting approach to your advantage and turn your podcast into a primary resource in your coaching and consulting business.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
An Inside Look At The Solo Podcaster's Mastermind
Jul 14 2023
An Inside Look At The Solo Podcaster's Mastermind
What is a mastermind?If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups.In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind is destined to fail.As the legend states:“Maintain perfect harmony between yourself and every member of your mastermind group. If you fail to carry out this instruction to the letter, you may expect to meet with failure. The master mind principle cannot obtain where perfect harmony does not prevail.”According to The Success Alliance, mastermind groups offer a combination of brainstorming, education, peer accountability, and support to sharpen your business and personal skills. A mastermind group helps you and your mastermind group members achieve success. Members challenge each other to set strong goals, and more importantly, to accomplish them.There's no question that training has gravitated more towards the group setting in today's world as collective groups working with synergy have proven to produce tangible results for those involved and engaged.Strength in community and having consistent support and encouragement cannot be overlooked. That's why I built The Solo Podcaster's Mastermind.In Episode 005 of Solo Podcasting Simplified, I provide an inside look at The Solo Podcaster's Mastermind and give you all the reasons in the world to join! Throughout this episode, I'll explain the aspects that make up the mastermind, the skills you'll take away, and how we'll work together to get your podcast launched or retuned within 60 days.Click here for this episode's feature blog post, resources, and morePLEASE NOTE: I have closed The Solo Podcaster's Mastermind. Set yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
The Most Common Mistake Podcasters Make That You Can Avoid
Jul 13 2023
The Most Common Mistake Podcasters Make That You Can Avoid
It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes.None of us are immune to it and no one in this space has built anything with absolute perfection. And there's nothing wrong with that. Perfection is boring. Mistakes aren't a bad thing...as long as you learn and grow from them.But too often in the podcast space, those common mistakes are ones that lead to creators throwing in the towel far too soon. They let mistakes derail their efforts and they bail before any true growth is felt or real breakthrough experienced.The numbers don't lie.According to a thread on Reddit:90% of podcasts don't get beyond the 3rd episodeTo be in the top 1% of podcasts in the world, you only need to publish 21 episodes of your podcastThose are scary statistics.But they're also reassuring statistics for podcasters like you who are ready to proceed with reasonable expectations and a strong plan of action for growth, consistency, and success.You may have heard people say the podcast medium is oversaturated or there are too many podcasts in their niche to stand out.But in reality, the number of podcasts producing new content consistently is a small fraction of the total number of podcasts listed.And, most importantly, no other podcast on the planet features your unique story, your unique perspective, and your unique way of making connections and bringing value to someone's life.While others are making mistakes and letting it deflate their ego, you're learning from yours and capitalizing on each one so your next production is poised to make you stand out.On Episode 004 of Solo Podcasting Simplified, I break down some of the most common podcasting mistakes creators make with their show. I also share my thoughts on a mistake myself, along with many podcast creators and producers, are making today as we speak.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster
Jul 12 2023
3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster
How important is it to speak with confidence?Very.Confidence is everything!Think about it...When's the last time you bought something off someone who didn't have the confidence to fully explain what you were investing in?When's the last time you were persuaded by a public speaker who had no confidence in their ability to deliver their message?When's the last time you believed your kid when they told you with a shaky, unconfident voice they didn't eat the rest of the cookies when you weren't looking?When you speak with confidence and project your message with power, it draws people in and keeps them engaged in what you have to say.The solo podcast stage presents a phenomenal platform for telling stories, sharing insight, and moving people who resonate with your message closer to the transformation they seek.But if you fail to speak with confidence and get them fully invested in your philosophies, it's going to be extremely difficult to gain traction and establish yourself as a go-to resource in your niche.Episode 003 of Solo Podcasting Simplified is all about gaining confidence in your content delivery and channeling that confidence to connect with your ideal listener in an undeniable way. I'll be sharing three bulletproof ways to speak with confidence and get the absolute most from each solo podcast episode you produce.Click here for this episode's feature blog post, resources, and moreSet yourself up for podcasting success! Schedule a Podcast Strategy VIP Day today. Visit bombtrackmedia.com/vip to get startedThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Replays of daily livestreams that take place every weekday on YouTubeGet hands-on, comprehensive assistance with your podcast efforts. Click here to learn moreCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production