If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.

And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.

Or, building a separate website 100% dedicated to your podcast production.

Why is this so important?

We discussed a variety of reasons:

• The SEO benefits
• The value podcast content adds to your website
• The value podcast content adds to your overall brand should you ever choose to exit your business

Podcasting has evolved beyond just being an audio format.

The content found within your podcast can be extracted and used to provide impact and transformation to people who discover you, but may not necessarily listen to podcasts.

Today, podcast content is often discovered through search engines like Google and YouTube on a daily basis.

And if you don't optimize your content for discoverability through your website, you're leaving huge opportunity and a great deal of potential money on the table.

In this episode of Solo Podcasting Simplified, I'm diving deeper into the importance of leveraging your website to showcase your podcast content and sharing some tips to help you make it happen with ease.

IMPORTANT LINKS:

Click here for this episode's feature blog post, resources, and more

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Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Replays of daily livestreams that take place every weekday on YouTube

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Podcast Theory is A Bombtrack Media Production