The reasons why people love podcasts is pretty subjective.

For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.

Perhaps the podcast features valuable guests you don't want to miss.

Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.

Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few minutes.

It could be any of these reasons or something completely different, but there's one common denominator that makes podcasts such an important part of people's lives:

Podcasts are passive.

That means podcasts can be consumed without one having their full attention dedicated to said consumption.

You can put on a podcast and take a walk, get in a workout, make your morning or afternoon commute more enjoyable, even get some chores around the house completed.

All while swinging to the sweet sounds of your favorite podcast content provider.

Podcasts play a meaningful role in people's lives because they enjoy the content while partaking in something else they enjoy.

Or, at the very least, a solid podcast can make the not-so-enjoyable moments a little bit easier to stomach.

This is why you can't ignore bringing a podcast into your business practices. The connections you build are too powerful to forego.

In this episode of Solo Podcasting Simplified, it's another installment of Podcast Therapy and, just like the title suggests, I'll be sharing why people love podcasts so much, as well as why you can't ignore building a podcast of your own based on that love affair.

Click here for this episode's feature blog post, resources, and more

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Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Replays of daily livestreams that take place every weekday on YouTube

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Podcast Theory is A Bombtrack Media Production