The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see.

What's good about this is the fact that answers are always at our fingertips.

What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into our lives.

If you're a coach or consultant who's adding content to the mix in any capacity, it's incredibly important not to get lost in the aforementioned minutia and, instead, generate content that serves a specific purpose and connects with people when they intentionally search for it.

Let's break that down...

Simply posting a link to your most recent podcast episode, blog post, etc. on Twitter, Instagram, LinkedIn, etc. will do little to bring new listeners over to your show...as you may have experienced.

With the sheer amount of content that's being spilled on to social media simultaneously, it can be next to impossible to even get your posts seen...let alone have them break someone free of their 'scroll hole' to listen to your podcast.

But if you build content for a specific purpose that's aimed at a specific person looking to solve a specific problem AND you build it in a way that's SEO-friendly and easy to discover when intentional search is conducted, your chances of making a genuine connection and gaining a loyal follower/listener/viewer/reader increases dramatically.

When you DO make connections on social media, your first step should be to move the conversation to a channel where you have more control (i.e., an email list).

And you have a much better chance of making that happen if you give your new connection exactly what they're looking for.

This can be accomplished with a solo podcast, but the philosophy of niching down, providing more focused content, and leaning into an area of specialization transcends the podcast medium and should be applied to everything you do.

In Episode 007 of Solo Podcasting Simplified, I break down why getting laser-focused with your solo podcast content, as well as the products and services you provide your customers, will help you cut through the noise and stand out in a crowded digital landscape.

Click here for this episode's feature blog post, resources, and more

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Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Replays of daily livestreams that take place every weekday on YouTube

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Podcast Theory is A Bombtrack Media Production