In this episode, David Osborne interviews Mike Walter, owner of Elite Entertainment in New Jersey, about his experience in the DJ industry and his insights on building a successful multi-op. Mike discusses the importance of building a sustainable company and the challenge of trusting others to represent your brand. He also shares his thoughts on centralized sales versus DJs doing their own sales, the benefits of regular sales and staff meetings, and lessons from his 35-year career. The conversation concludes with with some Super Bowl predictions.
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