In ‘Conquering Branded Content’, the first episode of The Shift Sessions, we speak with Luke Southern, CEO of DRUM, Omnicom’s branded content and entertainment agency, to discuss the importance of branded content, which has become an invaluable part of the marketing landscape.

In this 25-minute episode, Southern explains why there’s never been a better time to invest in branded content, how to design an effective branded content strategy (and what makes content ‘stick’), and how to maximise returns on investment when working with ‘Branded Content Orchestrators’.