Ep 18: Strategy: The Most Misused Word in Business

Right in the Middle Market

Sep 17 2020 • 39 mins

Strategy is one of the most mis-used words in business today. There are people who love talking about the excitement of where the company is going, while others hate what can feel like an onerous and bureaucratic process. But chances are if you listen to either type you’ll hear about mission and vision, and tactics – but will you really hear about strategy? On today’s episode we talk about what strategy actually is in a context and a framework that will help you think pragmatically and productively about your own company’s strategy.

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