Japan's eCommerce space is dominated by established brands, so it is likely one of those countries with high entry barriers. In a country with such a deep cultural foundation as Japan, it is understandable. But that is not something to fear; it only means there are still untapped opportunities waiting to be discovered.
Nate Shurilla, Head of APAC at Pacvue and Global Head of e-Commerce at Shiseido is with us today. In this episode, he shares exciting and significant insights about Japan's eCommerce, especially on four general drivers of consumer behaviors in online and offline businesses, as well as the big thing in Southeast Asia. He sees dynamism and innovative spirit in full swing now and in the coming years that will spur massive opportunities for many businesses and growth in the e-Commerce space.
You'll learn:
- How has life been lately living in Tokyo [02:27]
- For what reason he came to APac and stay for years [03:11]
- Sharing about Japan from an e-Commerce perspective [04:33]
- Major eCommerce platforms in Japan [07:05]
- One word to best describe how it is like to be at the helm of things as global head of e-Commerce [08:07]
- Important insights on foreign DTC brands' launches in Japan [11:12]
- Why South East Asia is an important game player in e-Commerce [15:14]
- What mainly differentiates Asia Pacific from the US and Japanese markets [17:26]
- Valuable advice for e-Commerce startups and existing brands [21:16]
- Interesting and also significant observations about the E-commerce future in Japan, Southeast Asia, and globally [23:28]
- Seeing a big shift in advertising in Southeast Asian commerce [using retailer data for social media platform consumer targeting, AI image evolution] [35:32]
- Talking about Pacvue and where you can reach Nate [42:14]
What was mentioned:
You Might Like
