{Episode 36} 4 Signs It's Time to Re-Brand

Behind Her Brand w/ Kimberly DeShields-Spencer

Jun 20 2023 • 15 mins

Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.

Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can remain relevant in the years to come.

The only thing worse than deciding not to rebrand when most signs indicate that you should is deciding to rebrand when it’s probably not necessary.



In this episode we some insight for things to consider and questions to ask yourself before taking the dive into the deep end into rebranding.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

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www.behindherbrand.net

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