Customer engagement is one of the most pressing issues  today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are their choice, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too.

In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. To connect with them in an appropriate, effective and meaningful way. We are going to explore a few ways to do that.

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