Differentiate Your Proposals With a Statement of Understanding

Breaking BizDev

Jan 30 2024 • 33 mins

Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.

In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:

  • The importance of true understanding
  • The power of listening
  • Critical elements of the statement of understanding
  • Implementing a statement of understanding

Here are some additional links on understanding:

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