In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:
- Lack of plan or lack of patience
- Poor customer experience
- Messaging is too company-centric
- Brand is based on assumptions
- Lack of a content strategy
Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.
www.breakingbizdev.com
You Might Like
