On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms:

1. Just show up
2. Write a big check for a sponsorship and then send a couple people to “network”
3. Don’t set goals
4. Never try to speak or present at a conference
5. Do zero pre-event outreach or post-event follow-up
6. Never, ever research the event audience
7. Don’t build anticipation with your network
8. Don’t look up social posts from the event and engage
9. Don’t leverage your marketing team at the office
10. Don’t create any content from the event

From there, Mark dives into a framework for how to make the most out of conferences and events.

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