On this episode, John and Mark beat up a few metrics like "leads" and "win rate" and share 5 marketing and 5 sales numbers professional services firms should be paying attention to if they want to grow their firm.
Top 5 Marketing Metrics:
- Qualified Opportunities by Source
- Client Lifetime Value
- Client Acquisition Cost
- Revenue by Source
- Return on Marketing Investment
Top 5 Sales Metrics:
- Total Potential Revenue
- Outreach activities
- Pipeline - Creating new Opportunities
- Pipeline - Closed Won Revenue to Date
- Proposals - Ratio of Proposed to Contract Value ($)
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