Navigating Lease-Up Stalls: Strategies for Multifamily Momentum with Janet Rosseth
In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.
EPISODE AT A GLANCE:
00:00 Introducing Janet Rosseth
00:41 Welcome to the Multifamily Mix
01:03 Unraveling Lease-Up Challenges with Janet Rosseth
01:49 Creative Solutions for Lease-Up Stalls
04:32 Evaluating and Adjusting Marketing Strategies
07:19 The Importance of Agility in Lease-Up Strategies
13:21 Leveraging Technology and Human Touch in Leasing
15:27 Janet & Cadence Marketing Solutions
20:32 Wrap Up
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