Don't wait for your competitors to define what you don't do. Every software has its failings and limitations. Tell your customers what you don't do to establish trust. Matthew Sullivan's guest in this episode is Sean Campbell, the CEO and Founder of Cascade Insights. Sean shares with Matthew how powerful it is to tell people that these are the audiences in specific areas you don't serve. Not only will it make your visitors' lives easier, but it will also attract the right clients. Don't miss out on this episode!