Amy Kurland is the founder of the Bluebird Cafe, one of Nashville’s most iconic music venues and birthplace of “in the round” performances, complete with food and drink services. In this episode, Amy shares how this beloved spot came to be with the help of her family's support and a marketing class that changed the way she approached business. By focusing on marketing to musicians and listening to audience feedback, Kurland was able to create a space that helped catapult songwriters into the spotlight. While the Bluebird Cafe has evolved over the years, it has stayed true to its purpose of capturing the power of music in and from the community.