Stacie M. de Armas always wanted to work in research and particularly the Hispanic market.   She is celebrating 25 years wth the company currently as  Senior Vice President, Diverse Insights and  Initiatives at  Nielsen.

In this episode she shares the insights from the latest study “TRUST IN MEDIA - THE KEY FACTOR DRIVING THE SHIFT TO STREAMING.” which provides an in-depth understanding of the unique authenticity signals and credibility markers that drive the Hispanic community's choices with media and brands.

Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community.   To further highlight the nuances, she uses the example from developer Insomniac Games' Marvel’s Spider-Man 2 use of a  Cuban and Puerto Rican flag.

Also, hear what she identifies as her Revolucion moment, it's no wonder she's been sucessful in her career.

The Revolucion Podcast co-hosts Court Stroud, Linda Lane Gonzalez, Diego Lastra and Kathryn Garcia Castro thank Andy Checo, Managing Director, Public Relations & Social Media at D'exposito & Parners: The New American Agency for his help in arranging this interview.

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.

#diversity #dei  #nielsen #community #passion # streaming #research #insights #hispanicmarket  #represenationmatters

EPISODE CREDITS:

Music:  The band P-G-M for the use of its song "April" as The Revolución theme

Editing: A special thanks to Anthony Mendoza  our freelance audio editor.  You can find him on Fiverr.com @thonymendoza

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