Gonzalo del Fa is the President of Multicultural for Group M, perhaps the world's leading media investment company. He's also current chair of the Culture Marketing Council (CMC). Nancy Tellet is the founder of insights company PureClarity, as well as the research chair for CMC. The two join The Revolución to talk the release of a new study, Multicultural Majority 2020, which examines how global content is changing culture in the United States. Among the topics discussed is the importance of language and culture for U.S. Hispanic audiences, the prevalence of "device decluttering" among Latinx Gen Zers, and how the Iron Chef, YouTube and Netflix are changing U.S. culture.

Del Fa and Tellet are sharing a sneak peek of the upcoming (and free) CMC University webinar.

Media, Technology & the Escalating Power of Culture in Content

Tuesday, December 15 from 2:00 to 3:15 p.m. ET

To register for the upcoming research webinar, please CLICK HERE.

EPISODE CREDITS:

Music:  The band P-G-M for the use of its song "April" as The Revolución theme

Editing: A special thanks to Anthony Mendoza  our freelance audio editor.  You can find him on Fiverr.com @thonymendoza

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