Ep. #12 Being an Inclusive Leader with Pierre Cheung

Making Sense of Work with Jean Balfour

Apr 21 2022 • 29 mins

Inclusive Leadership is shown to have a big impact on both business outcomes and employee engagement - as well, of course, as being the right thing to do. And yet we don’t see enough leaders being inclusive.

In this podcast Jean talks with Pierre Cheung who puts inclusion at the heart of his leadership approach. Pierre is Chief Commercial Officer (CCO) for Kreed Entertainment Inc - the first inclusive K-Culture entertainment firm focusing on Kpop academy, NFT community, and IP management with a purpose to raise youth mental awareness.

In this episode he shares

  • The importance of positive energy in having a successful career
  • The role purpose plays at work
  • How we are not born to be inclusive - we have to learn it

Until recently Pierre was SVP and General Manager for Viacom CBS Networks Asia business including  Greater China, Korea, Japan and Southeast Asia. This included digital media, programme sales, consumer products. He also led the charge for the company’s VIS (Viacom International Studios) business in Asia to drive local content creation.

He moved to Viacom CBS from BBC Worldwide where he worked for 14 years, latterly as Vice President and General Manager for Greater China where he was in charge of BBC Worldwide’s channel, content distribution, consumer products, local production, and brand development activities across China, Hong Kong and Taiwan.

You can find Pierre here

https://www.linkedin.com/in/pierre-cheung-933b7026/

The programme for the BBC in China

https://en.wikipedia.org/wiki/Wild_China


The Freakonomics information

https://freakonomics.com/


You can find Jean here

https://jeanbalfour.com/

https://www.linkedin.com/in/jeanbalfour/


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